Phoenix Mills Limited and B Safal Group Open Palladium in Ahmedabad
The Phoenix Mills Limited (PML) developer and operator of retail led mixed use developments, and B Safal Group announced the launch of Palladium, Ahmedabad to public. Spread over 5 acres, Palladium Ahmedabad has a gross leasable area of over 750,000 sq. ft. and brings over 35 international luxury brands. Palladium Ahmedabad has been developed by the BSafal Group under its joint venture with PML. At Palladium Ahmedabad, shoppers can expect to find curated mix of over 250 national and international brands, offering latest fashion trends as well as classic pieces that always remain in style. Palladium Ahmedabad is designed to be a complete luxury destination that offers experiences that go beyond shopping. Situated on the Sarkhej-Gandhinagar Highway, Palladium Ahmedabad is centrally located in the city and has excellent connectivity and reach. It has easy access to commercial areas, residential areas, and top hotels in the city and it is about 30 minutes away from Gujarat International Finance Tech City (GIFT City). Speaking on this grand opening, Atul Ruia, Chairman, The Phoenix Mills Limited said, “Gujarat has always been an attractive landscape for us because of its cosmopolitan population and growing exposure to the luxury ecosystem. Palladium Ahmedabad is an artistic and architectural marvel, which is set to bring coveted luxury brands and a unique, immersive shopping experience to Ahmedabad. With Palladium Ahmedabad, which marks our entry into the state of Gujarat, we present a luxurious destination for the people of this remarkable city, and we continue to bring out our vision of creating unparalleled experiential retail destinations for customers across the country.” One of the unique facets of Palladium Ahmedabad is the façade that transforms its appearance by changing its colour depending on the reflection of the sun, the viewing angle, and the time of the day. Made with a beautiful balance of an earthy colour palette, the façade gives the illusion of movement and can be spotted from the highway itself. At night, the elevation is backlit and, along with the giant LED screen, adds to the overall appeal of the structure. Spread over 5 floors, the mall itself is an architectural phenomenon and has been built specifically keeping the convenience of shoppers in mind. The stunning interiors of Palladium Ahmedabad are a realm of sophistication and luxury. From gleaming marble floors to opulent lighting, every detail has been carefully crafted to create an unforgettable shopping experience for patrons. The mall is decorated with various art pieces by global renowned artists of India. “The Apocalyptron” by Thukral and Tagra and “The woman” by Radha Patel which is dedicated to strength and power of women are some of the art pieces that adorn the mall. There are many more such spectacular art pieces which can catch the eye of shoppers and engage them in the world of art. Rajesh Brahmbhatt, Chairman, B Safal Group, said, “We believe that Ahmedabad is the perfect destination for a mall of such grandeur, and we are thrilled to partner with The Phoenix Mills Limited to bring Palladium to the vibrant city of Ahmedabad. Built to be a landmark for decades to come, Palladium Ahmedabad will usher in a new era of luxury shopping in the city.” Rashmi Sen, COO, The Phoenix Mills Limited, said, “At Palladium Ahmedabad, we are introducing an elevated level of luxury for the people of Gujarat and setting new standards in the industry. With over 50 food and beverage outlets serving cuisines from all around the globe, and over 220 inline stores ready to provide world-class service to our patrons, Palladium Ahmedabad will lead the way in writing a new story on luxury shopping experiences in the city.”
Tags : Phoenix Mills Limited developer operator retail developments Atul Ruia Chairman The Phoenix Mills Limited