Realty+ First Indian Digital Excellence Awards 2022 Sets Industry Benchmark
The Realty+ IDEA Virtual conclave on May 31 had gurus of digital marketing deliberate on the digital marketing trends in 2022 and beyond.
The inaugural address by Dr Annurag Batra, Editor-in-Chief & Chairman, exchange4media & BusinessWorld Media Group set the tone of the day. “Digital first is the buzzword and Realty+ is taking the lead in highlighting the digital transformation. I believe learning & knowledge leads to actions that build enterprises,” he said. The first-panel discussion on Digital Marketing: The Craft of Making the Most of Online Presence moderated by Srinivasan Subramanian, Executive Director, Koncept Ambience with other experts Ankit Saraf, Founder, Meraqi Digital, Fanindra Jain, Founder and Digital Creative Head, Shreyansh Innovations, Govind Rai, Co-Founder - Insomniacs | Blueprint | RealtyX, Mukesh Bharadwaj, Co-founder & CEO, Oye Marketor, Samrat Tiwari. Director, Webzaa discussed the pandemic induced trends in digital marketing and the new strategies marketers are adopting to reach out to customers through content, media, data, and technology.
The second panel discussed Content Marketing: Powerful Ideas for Measurable Business Strategy. The session was chaired by Anoop Dixit, Founding Partner & CEO, Cog Culture and the speakers were Jaideep Gandhi, Founder, Another Idea, Honorary Secretary of Advertising Agencies Association of India (AAAI), Manohar GM, Head- Marketing, Geberit India, Pooja Shetty, Head Marketing and Communication- Temprite, South Asia. Saurabh Saini, DGM Marketing, Havells India, Sunder Venketraman, Head, Creator and Content Ecosystem, Josh. They speakers were of the view that content and the context are the key drivers of a successful marketing initiatives and with shortening span of the customer’s focus, the content has to work within a few seconds to grab the attention. They also talked about how technological disruptions like voice search are forcing digital creators to adapt and improve their content.
The third exciting discussion of the day on Lead Generation: Art & Science of Converting Opportunities into Sales was led by Ashwinder Singh, CEO Residential, Bhartiya Urban & Bestselling Author and the speakers were Abhishek Jain, Co-founder & MD, Terapact, Arun Anand, Co-Founder, Flow Realty, Jayesh Rathod, Director, The Guardian Real Estate Advisory, Manoj Chellani, Chief Sales Officer · Arvind SmartSpaces, Dr Mohit Ramsinghani, Chief Sales Officer - Luxury Sales and Marketing, Shapoorji Pallonji Real Estate. The panelists discussed the definition of qualified leads, various types of lead generation, customer types, and new lead generation ideas. They also discussed the role of conversational AI in sales strategy, as well as its benefits and drawbacks in terms of output. The conclave concluded with the conversation on Social Media Branding: Thinking Beyond the Wave for a Viral Success chaired by David Appasamy, Head- Brand & Strategy, Social Beat. The speakers included Bharat Dhuppar, Real Estate and Hospitality Consultant, Zuphoria, Jayanta Barua, Head Of Marketing Communications, Signature Global, Poonam Prahlad, Director, Born Hi Digital, Sairam Ranganathan, National Head, Digital services, Wavemaker, Sumit Lakhani, Chief Marketing Officer, Awfis Space Solutions Private Limited. The panel was of the opinion that the content and its quality are the heart of social media, and how apart from storytelling as initial connect with the customer, the experience and engagement form the crux of a successful social media strategy for a brand.
The day two of Realty+ Indian Digital Excellence Awards (IDEA) on June 01 was the day of felicitating the good work of the digital marketers in the realm of real estate. The Realty+ IDEA Winners were - Realty+ IDEA Integrated Media Campaign of the Year – Real Estate - Trehan IRIS for A Future Built on Legacy Realty+ IDEA Online Advertising Campaign of the Year for Real Estate - West - Adani Realty for #PateKiBaat AND House of Hiranandani for Castilia Launch Realty+ IDEA Online Advertising Campaign of the Year for Real Estate - North - Signature Global India Ltd. for Life at Signature Global Realty+ IDEA Online Advertising Campaign of the Year - Product Brands - Ver Se Innovation Private Limited Realty+ IDEA Website of the Year Award – North - Central Park Realty+ IDEA Website of the Year Award – North - West - Kalpataru Limited Realty+ IDEA Video/TVC Campaign of the Year – Real Estate -North - Signature Global India Ltd for Life at Signature Global Realty+ IDEA Video/TVC Campaign of the Year – Real Estate -South - Brigade Group for We Make Room Realty+ IDEA Mobile Advertising Campaign of the Year – Product Brands - Vserv Digital Services Pvt. Ltd. for Nippon Paint Realty+ IDEA Mobile Marketing Innovation of the Year – Real Estate - S. D. Corporation Pvt. Ltd. for Sarova Realty+ IDEA Mobile Marketing Innovation of the Year – Product Brands - Lubrizol for #PlumberKaSaathi Realty+ IDEA Social Media Brand Campaign of the Year – Real Estate -Trehan IRIS for A Future Built on Legacy Realty+ IDEA Social Media Brand Campaign of the Year – Product Brands - Lingel Windows & Doors Technologies Pvt. Ltd. Realty+ IDEA Social Media Engagement Campaign of the Year – Real Estate - Oberoi Realty for Sky City Realty+ IDEA Social Media Engagement Campaign of the Year – Product Brands - Lubrizol for #PlumberKaSaathi Realty+ IDEA Best E-Newsletter of the Year – Real Estate - Oberoi Realty for Exceptional Women of Oberoi Realty AND IndoSpace Development Management Pvt. Ltd. for IndoSpace Newsletter Realty+ IDEA Digital Innovation of the Year – Real Estate - Arvind Smart spaces Limited for Arivnd Bel Air – Online Booking Platform Realty+ IDEA Digital Innovation of the Year – Product Brands - Schindler India Pvt. Ltd. for #NoMoreJugaad Realty+ IDEA AR/VR Campaign of the Year - VisualHash Technologies for Sensation Hyderabad One Realty+ IDEA Search and SEO Strategy of the Year - Omaxe Limited Realty+ IDEA E-Brochure of the Year – Real Estate - IndoSpace Development Management Pvt. Ltd. for IndoSpace E-Brochure Realty+ IDEA Digital Agency of the Year - BORN HI DIGITAL Realty+ IDEA Marketer of the Year - Viral Shah, Head – Digital, Arvind Smart Spaces Limited AND Dr. H. C. Mario Schmidt, Managing Director, Lingel Windows & Doors Technologies Pvt. Ltd. Watch the full Conclave at: https://www.youtube.com/watch?v=b_taf_u-Jeo Watch the Awards Ceremony at: https://www.youtube.com/watch?v=-yd9rQ2W9KM
Tags : Dr Annurag Batra Editor-in-Chief & Chairman exchange4media & BusinessWorld Media Group Realty+ First Indian Digital Excellence Awards 2022 Srinivasan Subramanian Executive Director Koncept Ambience Ankit Saraf Founder Meraqi Digital Fanindra Jain Founder and Digital Creative Head Shreyansh Innovations Govind Rai Co-Founder - Insomniacs | Blueprint | RealtyX Mukesh Bharadwaj Co-founder & CEO Oye Marketor Samrat Tiwari. Director Webzaa Anoop Dixit Founding Partner & CEO Cog Culture Jaideep Gandhi Founder Another Idea Honorary Secretary of Advertising Agencies Association of India (AAAI) Manohar GM Head- Marketing Geberit India Pooja Shetty Head Marketing and Communication- Temprite South Asia. Saurabh Saini DGM Marketing Havells India Sunder Venketraman Head Creator and Content Ecosystem Josh Abhishek Jain Co-founder & MD Terapact Arun Anand Co-Founder Flow Realty Jayesh Rathod Director The Guardian Real Estate Advisory Manoj Chellani Chief Sales Officer · Arvind SmartSpaces Dr Mohit Ramsinghani Chief Sales Officer - Luxury Sales and Marketing Shapoorji Pallonji Real Estate. Bharat Dhuppar Real Estate and Hospitality Consultant Zuphoria Jayanta Barua Head Of Marketing Communications Signature Global Poonam Prahlad Director Born Hi Digital Sairam Ranganathan National Head Digital services Wavemaker Sumit Lakhani Chief Marketing Officer Awfis Space Solutions Private Limited