Strata Cuts Down Min Investment Ticket Size to Attract Women Investors

BY Realty Plus

Strata, said that it has reduced its minimum investment ticket size by more than 40% for women retail investors. With this Strata aims to empower more women retail investors to actively invest in CRE through the fractional route.

With the objective of propagating a gender-diverse investment landscape in CRE, Strata has reduced its minimum investment ticket size from 25 lakh to 15 lakh in A-grade commercial properties through a fractional route. Besides advancing gender equity, the company aims to empower more women with financial independence while enabling them to participate in the country’s CRE investment growth story. Strata’s investor base currently comprises of 25% women which it aims to upscale to 50% by 2025.

The real-estate investment platform has been consciously driving education and awareness campaigns to build more cognizance among women investors while encouraging them to grow financially independent.

In honor of the International Women’s Day, Strata launched #WeekOfWonderWomen campaign, effective 1st March. A special initiative for women and by women, the campaign was led by Priyanka Rathore, Co-founder, Strata.  Commenting on the development, Priyanka Rathode, Co-founder & COO, Strata, said “Today ‘financial independence’ for women is no longer a luxury but a necessity, an indispensable skill that can help her guard herself and her loved ones from exigencies and dire situations. Real-estate investing which has always been a male dominated sector is now attracting women who are eyeing the latter not just from a consumption standpoint but also as a potential asset class for active investing.”

Strata, a leading tech-enabled commercial real estate investment company has been on a constant pursuit to offer high yield, low risk assets in premium Commercial Real Estate (CRE) bought in a fraction on its platform. It enables retail investors across the globe to participate in specific commercial properties in a particular location of their choice whilst offering good yields. The platform offers an IRR of 14-18% on the invested money vis-à-vis 3-4% return on residential real estate.

Besides capital appreciation, it also offers a passive income in the form of attractive rentals in the range of 7-9%. It is the first proptech company in the country to have crossed a significant threshold of 500 crores in Assets Under Management (AUM). Strata, since its inception in November 2019, has offered a suite of high quality, commercial assets such as office spaces, warehouses and industrial facilities among others.

Tags : Strata Cuts Down Min Investment Ticket Size Women Investors Priyanka Rathore Co-founder Strata Commercial Real Estate (CRE) Assets Under Management (AUM)