Tata Housing Launches New Campaign
Tata Housing Development Company launched the “Happy Place Called Home” campaign in an effort to provide homebuyers an opportunity to purchase their dream home even during this time of uncertainty. The campaign is extended across 17 Tata Housing projects with Ready- to- Move- in (RTMI) properties. The scheme allows customers the flexibility to pay 10% now on their preferred property and rest in January 2021. The customer needs to pay an EOI amount of 1/2/3 Lakhs depending upon the type of unit before 31st May. The customer has time till 15th June to visit the property and decide whether he/she wants to continue with the booking. In case of any uncertainty, the customer has the liberty to get a 100% refund on the EOI. Speaking on the launch of this campaign, Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, “Amid COVID-19 the realty market has seen shifting buyer preferences from under construction to Ready to Move In properties (RTMI) due to the comfort and convenience it provides the homebuyers. Hence, even developers must embrace it and evolve themselves to keep up with these trends. Keeping up with the brand ethos of the Tata Group, we launched “A Happy Place Called Home” to encourage our homebuyers to invest in their dream homes, while providing the financial assistance they require during such trying times.” Adding to this, Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited said, “We, at Tata Realty, have ensured that this campaign and scheme is also introduced and undertaken digitally. This campaign allows customers to view properties through virtual tours and transact over an online platform. We have also introduced our new website www.tatarealty.in for easier communication and viewing of our projects. The campaign highlights the message of 'Home is centre of it all', as these testing times has made all of us homebound and made us realize the essential aspects of our life – Family, love and relationships”
Tags : News/Views Real Estate homebuyers Tata Housing properties Sanjay Dutt Tata Group COVID-19 New Campaign A Happy Place Called Home Sarthak Seth Tata Realty & Infrastructure Limited home