THE POWER WOMEN OF INDIAN REAL ESTATE

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My stint with Cushman and Wakefield began in 2017 as a senior account manager in Retail services. Over the course of five years, I have contributed to the organization and to my own self significantly by outperforming and overachieving targets year on year persistently. In 2018, I was bestowed with the C&W Shining Star Award and in 2020, I received a Spot Award for significant contribution during Covid-19 pandemic. APOORVA DESHPANDE, ASSISTANT VICE PRESIDENT – RETAIL SERVICES, CUSHMAN & WAKEFIELD

I directed the efforts of our foray into digital marketing through social media and digital ad platforms. My focus has been on enhancing customer experience, improving the buying process and developing unconventional marketing methods to help increase our target audience thereby driving sales. During 2021-22, I worked on enhancing our channel partner relationships, by implementing special sales strategies and benefits thus, achieving our target of about 65% of sales coming from channel partners. ANJANA SASTRI, DIRECTOR MARKETING, STERLING DEVELOPERS PVT. LTD.

I love to call myself a 'chief storyteller'. As change catalyst to install forward-thinking strategy for corporate communications, brand/ digital marketing and industry relations, my first task was to create brand awareness which wasn't easy considering the number of co-working spaces mushrooming pan India. But a clearly defined strategy, messaging framework and key differentiators helped. I was able to achieve 125% increase in organic media visibility; 90 % Tier 1 coverage and strong brand recall. ANITA SHARMA , VICE-PRESIDENT- CORPORATE COMMUNICATIONS AND PR, SMARTWORKS COWORKING SPACES PVT LTD.

I was instrumental in nurturing and developing a relationship with Tata Consultancy Services for a span of three years which culminated in a huge business opportunity (size and volume – highest brokerage in office category) for Mumbai and future business for other regions. I have been instrumental in winning local business and mandates/preferred relationships for over 12 clients to date which has earned us handsome brokerage over the year’s business across regions and departments in size and volume. ARCHANA PUSHKARNA, ASSOCIATE DIRECTOR – OCCUPIER STRATEGY & SERVICES, KNIGHT FRANK (INDIA) PVT LTD.]

I have helped enable career paths for the India blue-collar workforce by skilling them to pursue jobs of janitors, gardeners, technicians, etc. in a professional and organized manner. I truly believe that when you give someone an education and a uniform, every job becomes respectable and thereby contributes to the socio-economic development of the country. As Country Head of TCFM I have taken a challenge to reach 50k workforce by 2025. ASHWINI WALAWALKAR, COUNTRY HEAD, TECHNIQUE CONTROL FACILITY MANAGEMENT

As a culture, what I have pushed in marketing and sales is relevance and responsiveness. From the first stage onwards, all of our marketing collateral are designed to talk directly to the customer about their needs (and our responses to them) rather than generic, credentials-based communications. I have made sure that my team and I follow knowledge-based communications, becoming an integral part of the customer’s own decision making process by supporting with our research-driven insights and trends estimation. ASHWINI SUMANTH, HEAD - REAL ESTATE STRATEGY & MARKETING, BAGMANE DEVELOPERS PRIVATE LIMITED

Bhavna has been with Oberoi Realty since 2009 till date. She started as a Senior Executive and today she heads a 25-acre, large-scale development - Sky City at Borivali. Bhavna has handled projects across spectrum from premium to luxury to uber luxury projects. She has led residential projects from launch to possession. Bhavna has handled clientele that includes iconic personalities who have been part of India’s economic growth and has generated overall Sales of Rs. 8200 crores. BHAVNA MORDANI, HEAD - SALES AND CRM, SKY CITY

My strong analytical and conceptual skills to develop solutions for complex problems and deliver projects across various asset classes within timelines, has won the stakeholders’ confidence. With hands-on experience in Corporate Real Estate, I provide value engineering inputs on design related to ease in construction. I have set-up processes/ systems as part of project initiation, developing project strategies for efficient delivery and concluding on the program development pre-construction phase for projects in the West region. CHRIS GEETY, GENERAL MANAGER – DEVELOPMENTS, PROJECT MANAGEMENT (MID-INDIA), COLLIERS

With over 20 years of professional experience in real estate Renu has a rich industry exposure across luxury & commercial sales, marketing, retail and commercial leasing, industrial, group housing, township, channel management, team management, customer relationship management, referral sales and possession. Renu has completed 25 + marketing campaigns for top projects in Delhi & Gurugram resulting in phenomenal sales growth in few months. She’s showcased remarkable activities in international real estate projects in multiple countries. DR. RENU SINGH, PRESIDENT, SALES & MARKETING, SPAZE GROUP

I have a diverse background of a journalist, content producer, communication and brand specialist. I have been a part of the founding team of the 1st Coworking space, which grew from 1 to 5 centres in Mumbai with a thriving member community of more than 10000 entrepreneurs and start-ups. At Dextrus, I have been part of curating the work culture and recruitment drives and strategic partnerships like Uber, Ladies Who Lead, FICCI FLO, SKrap etc. GUNCHA KHARE, SENIOR DIRECTOR - STRATEGY, DEXTRUS

I have consistently generated revenue by successfully handling & leasing space to 100+ clients including Fortune 500 companies at our prestigious developments. I have transacted business deals with International tenants and have close working relationships with more than 100+ investors including HNI’s & family Investors. Through these relationships, I have effectively handled dispute resolution and risk management. With superior judgemental skills and high ethical standards, I am able to take critical decisions to avoid delays due to protocols. HEMAVATHI V, GENERAL MANAGER - SALES AND LEASING, BRIGADE ENTERPRISES LIMITED

Bearing the responsibility & Role Title of a ‘Promoter’ with Sun Builders, the role is extremely varied and entails responsibilities beyond my department. I head the digital sales team, which handles online to print presence of the organizationI successfully headed the Bright Sun Foundation – a CSR initiative where we supported the Academic, Cultural and Sports Activities. I played an important role as a Project Coordinator in constructing a 250 bed Charitable Hospital. HARSHIKA PATEL, ASSOCIATE DIRECTOR, SUN BUILDERS GROUP

Apart from being a legal contributor during the funding process and crafting the CSR policy, I have been advising the company in its business and funding strategies to ensuring that the company is perceived as the safest and most compliant organisation. My guidance has resulted in the company achieving its year-on-year target by not only contributing from a strategic perspective but also by assisting in recovery of long outstanding dues with simple guidance, mediation strategies, and legal proceedings etc. HIRANMAI RALLABANDI, GENERAL COUNSEL, WEWORK INDIA

I have contributed to Knight Frank’s YoY growth in the year 2021 – 2022 of 88% in Bengaluru. Closed locally generated business that earned a revenue of ~ 8 Cr in the year 2021 – 2022 and was a significant part of KFI’s growth journey in coming out as the number 1 IPC in Bengaluru for the year 2021 – 2022. I participated in iconic transactions that gained market visibility by virtue of the size and nature of the transaction. LAKSHMI RAMESH, ASSOCIATE DIRECTOR - OCCUPIER STRATEGY & SOLUTIONS, KNIGHT FRANK INDIA

I have been a key revenue contributor to RMZ’s CORP Portfolio of 67+Msft across India. The most distinguished projects I have undertaken, are setting up Honeywell’s Built to Suit 0.8Mnsft Campus & Technical Lab, and the KPMG’s 0.75Mnsft Campus at RMZ Ecoworld Bangalore. Also, fast-tracked pre-leasing of 3.5Mnsft at The Skyview, Hyderabad, breaking leasing records in the markets, in terms of time and premium rentals, and far exceeding expectations of our land and financial partners. KIM LEWIS, DIRECTOR, ASSET MANAGEMENT, RMZ CORP

I am responsible for formulation and implementation of the marketing strategy for projects across Mumbai & Bengaluru and manage the entire brand orbit comprising creative, design, and media buying. My significant contributions include launch of Seawoods Residences, L&T Realty’s maiden project in Navi Mumbai that was all sold out in a month, L&T Realty projects in Powai, Mumbai that clocked sales exceeding Rs. 1000 Cr and successfully launching Olivia – phase 3 of our large mixed-use development in Bengaluru. MALVIKA CHANDRA, DEPUTY GENERAL MANAGER - MARKETING, L&T REALTY

I have been actively scaling the firm and have worked towards inculcating sustainable measures in every space we create. I actively work towards spreading the idea of restoring our Indian Heritage by using local materials and promoting the work of local artists through our designs. My firm has also been working towards creating timeless designs post the pandemic by understanding the needs of people. I thoroughly believe in Atmanirbhar Bharat and being vocal for local. MEENA MURTHY KAKKAR, DESIGN HEAD AND PARTNER, ENVISAGE

Manpreet has been instrumental in securing multiple reputed clients and generated Y-o-Y substantial revenues. She provides comprehensive knowledge to both tenant and landlords, and maintains long term relationships. Locating and sourcing ideal locations for clients as per their business model is one of her strong points. As a landlord representative Manpreet is instrumental in achieving the set targeted revenue. Her involvement at every stage of transaction has ensured seamless closure for both parties involved. MANPREET KAUR THIND, MANAGER - RETAIL SERVICES, CUSHMAN&WAKEFIELD

I have been at the forefront of leading the digital roadmap for WeWork India and scaled up WeWork On Demand followed by modifying the Virtual Office product offering and make it more consumer and market relevant. These efforts have led to a growth of 38% and 45% increase in revenue for the Virtual Office offering. The On Demand offering has also grown 3 times since its launch with a member returning rate of almost 55%. MEGHA AGARWAL, HEAD OF BRAND AND MARKETING, WEWORK INDIA

With around 20 years of experience I have the added advantage of working both on the agency and client sides for the automotive and real estate industries. My core competencies include creative ideation with critical thinking, media relations and crisis management, team management, Interpersonal skills and attention-to- detail. As part of the core team that is driving the sustainability story at Brigade I feel strongly about it and will continue to add value. MIRAM MACWANA, HEAD - CORPORATE COMMUNICATIONS, BRIGADE GROUP

As the lead consultant, my team’s performance has moved up despite Covid. Currently I am building a base of client relationships and working across verticals to make new relationships and brand recall value. I believe in nurturing relationships and cultivating a comfort with client. My long-term goal is to become a "go-to consultant" for any real estate sector related advice and eventually grow into a consultant providing end to end solutions and not restrict to consulting business. NAIMUNNISA KHAN, PRINCIPAL CONSULTANT, ADVISORY SERVICES, KNIGHT FRANK INDIA PVT. LTD (KFIPL)

I have charted an ambitious 3 year road map to achieve an aspirational target of becoming one of the most sustainable and responsible real estate companies in the world. I integrated EMS with GPL's existing compliance management and risk management systems, enabling GPL to achieve ISO 14001: 2015 certification and extended green portfolio mapping to include certification under Green Residential Societies translating benefits to customers. I also helped deliver a proprietary custom developed ESG dashboard, the GREEN DASH that uses AI-based rules to deliver significant ESG parameters. NAMRATA MEHRA, LEAD – CSR & SUSTAINABILITY, GODREJ PROPERTIES LTD, HEAD OF DESIGN, MARKETING AND CUSTOMER CENTRICITY, VIKHROLI

With a corporate career of 2 decades, Nidhi has managed large scale green/brown field / fit out projects, comprising sustainable assets across all prominent sectors. Acclaimed for cost optimization exercise in real estate and operations of PMO (Project Management Office) across India. Nidhi has been a catalyst in introducing online platform as one stop technological solution to infrastructure needs of the organizations. For her life is colourless unless you create your own identity by the way of your work. NIDHI BAVDHANKAR, FOUNDER, ANB

I develop & maintain company vision & strategy, lead product and tech team to build a B2B online marketplace and corporate branding and marketing initiatives. I have partnered with 500+ brands, crossed sales target of INR 5+crore and have been actively involved in international associations, marketing and branding and digital transformation. I have also created an inclusive workforce in Indo Office Solutions with women present in all roles and responsibilities, from executive to senior roles. NIDHI AGGARWAL, FOUNDER, SPACEMANTRA PRIVATE LIMITED

A human resource professional with 17 + years of diverse work experience in the corporate sector where she is passionate about learning and development, Divya has been instrumental in accelerating employee’s success with training and coaching opportunities, self-paced e-learning and downloadable resources. She launched Employee Assistance Program to address employees concerns related to anxiety, or depression or dealing with work related stress or simply parenting concerns, launched Colliers Care – Mentoring Program and introduced Women Mentoring Program. DIVYA RAO, ASSOCIATE DIRECTOR – PEOPLE & PERFORMANCE TEAM, COLLIERS INDIA

Passionately working for more than 14 years with L&T, I strengthened adoption rate to 100% for new LMS through gamified initiative, identified 30 critical positions through succession planning exercise including 5 for Women Leaders. There is now ready talent pool of 40+ (including 15 women) available for the future leadership positions. I enabled the quick assimilation of new joiners with immersive Onboarding plan and CSAT score improvement through Positive Customer Experience in handover & sales excellence. PURVI SHARMA, HEAD - LEARNING & OD, L&T REALTY

Pancham is playing a pivotal role in driving different business verticals. She believes that you only grow when you experiment. She has always chartered into the unexplored ground and learnt from the success and failure both. With 20 years of experience in developing and leading teams to deliver results, she is a strategic leader with demonstrated success in recognizing and maximizing individual, agency, and cross-functional team strengths. She has a forte as brand evangelist and market enabler. PANCHAM LILLANEY, CHIEF MARKETING OFFICER, R RETAIL VENTURES LTD

I am leading sales operations for 7.16 Mn Sqft portfolio spread across 11 cities in India while managing 150+ direct and indirect stakeholder in terms of financial planning, corporate governance and fund raise and leading investor relations I developed Smartworks growth charter to strategically uptake supply in potential markets in India with the aim to grow Smartworks footprint, structured sales operations with defined SOPs and developed in-house Sales CRM tailored for Smartworks business needs. POOJA RAIKWAR, ASSOCIATE VICE PRESIDENT - STRATEGY & EXPANSION, SMARTWORKS COWORKING SPACES PRIVATE LIMITED

Richa Pathak is a Master of Law graduate from the London School of Economics and Political Sciences and has also completed the Executive Program from IIM Ahmedabad. Pathak specializes in insolvency law, arbitration, debt restructuring, financing transactions, recovery & exit mechanism, structuring, and real estate financing. She is a member of the Loan Markets Association (LMA), The Royal Institute of International Affairs-Chatham House (London), London Court of International Arbitration (LCIA) (London) and Brookings Institute (U.S). RICHA PATHAK, CORPORATE LEGAL COUNSEL, L&T LIMITED

With diverse experience in handling complex transactions across services, sectors, assets & regions, I have assisted corporates with optimum solutions to their commercial real estate requirements, strategizing real estate portfolios with cost comparatives & cash flow analysis, and front-ending sales pitches for global and local clients. I closed renewal and expansion of 90000 Sf Ft for Facebook at One BKC Mumbai, one of the largest commercial space take up in India and achieved 4x of revenue target. PRACHI PUNAMIYA, SENIOR MANAGER - TENANT ADVISORY GROUP, CUSHMAN & WAKEFIELD

I stepped into the professional world 35 years ago and smoothly transitioned into being the creative lead of the design firm, RKAPL and its global brand Studio KIA. I am presently a Fellow of the Indian Institute of Architects (FIIA), an Associate of Institute of Indian Interior Designers (AIIID), Founding Member of Women’s Entrepreneur Committee at PHD Chamber of Commerce (WEC-PHD), National President for Architecture Council – WICCI, and Influencer for Womennovator, a virtual incubator for women entrepreneurs. SABEENA KHANNA, FOUNDER - PRINCIPAL ARCHITECT, STUDIO KIA

Sangeeta’s experience spans across multiple lines of business and various functions and roles, handling both mature and start-up businesses. She has deep expertise in conceptualizing, strategizing and delivering industrial and urban ecosystems, commodities business and JV management. Sangeeta has demonstrated capabilities in institution and brand building and people leadership. She’s a current Board Member in the Bombay Chamber of Commerce and Industry, RICS of South Asia and part of the Advisory board of British International Investment. SANGEETA PRASAD, GROUP CEO, RUNWAL

I majorly work for revenue generation through innovation & product development. Corrosion resistant concrete, Watertight concrete, dry mix concrete, water repellent cement, low water consuming cement, dry mix plaster, Green concrete, all these value added products were supplied to prestigious projects. Achieved product cost optimization by using alternative raw materials / industrial waste etc. We are deploying the Stage Gate process to reduce the lead time for new product development & realizing value creation. SAMIDHA PATHAK, R&D MANAGER (BUILDING MATERIALS), NUVOCO VISTAS CORP. LTD

My role in the company is not limited to just sales, but an overall competitive edge I provide by following activities that I perform from handling MNC’s, their top management relationships and day to day objections as part of key account management. I helped in business growth by bringing in multiple brands, adding new clients, maintaining relationships throughout, client retention and continuous improvement and enhancement of company’s overall performance with self and team training. SHEETAL REDDY, SENIOR ASSOCIATE DIRECTOR - TENANT ADVISORY GROUP, CUSHMAN & WAKEFIELD

As one of the founders, I have played every role that the firm has to offer but most importantly I have coined the firm’s design philosophy SOUL© (Sustainable, optimised, unique, liveable). I have worked to make women workforce up to 51% with equal representation at all levels. I have worked proactively towards reducing gender bias and pay parity gap, ensuring safety of female architects working out of hours, to flexibility in working arrangements for new mothers. SONALI RASTOGI, CO-FOUNDER, MORPHOGENESIS

I have been instrumental in adding more than 50% of the city’s AOP & Revenue. I significantly enhanced our local client acquisition and business in the region as also won business for other business verticals with my clients. Clubbed with the diversified experience in Leasing and IFM, I have been able to position the firm’s capability across business lines with the clients and has significantly resulted in cross referral business across services and cities over the years. R SUCHITHRA, DIRECTOR - TENANT REPRESENTATION, CUSHMAN & WAKEFIELD INDIA PVT. LTD

I evaluate the non-profitable businesses as well as how to add value to the existing businesses. I focus on providing tangible measurable benefits to our clients. I have been instrumental in recent key wins namely K Raheja, renewal of contracts with Lodha World Crest. Ahmedabad University, Mizuho Bank to name a few and a consulting assignment with A M Naik, Naiknavare Developers. I focus on growing the business in the line of quality asset and a customer centric approach. SONI KAMATH, ACCOUNT DIRECTOR - TATA HOUSING AND ZONAL LEAD - RESIDENTIAL WEST, PROPERTY AND ASSET MANAGEMENT, INDIA, JLL

Shilpasri has been a solid contributor to 75F APAC’s growth from its time of inception in 2015. She led the next-gen 75F platform – Renatus, devised the strategy, high level architecture and roadmap for building this platform and heads both APAC Engineering and Product Development. Shilpasri has been a great asset to the company in directing and managing the product growth. Her capabilities, skills and experience will enable the company’s growth roadmaps. SHILPASRI BASAPPA, DIRECTOR OF PRODUCT DEVELOPEMENT, 75F SMART INNOVATIONS INDIA PRIVATE LIMITED

In the past 12 years Syamala has serviced regional, national and international clients across the real estate spectrum and asset segments. With experience in diverse real estate segments, she has contributed to revenue growth, cost optimization, sourcing and mentoring talent and the brand value by sourcing and servicing clients and closing assignment with requisite client satisfaction. She has contributed to Diversity and Inclusion targets of the entity and Women Empowerment and Integrity through Mentor Mentee program. SYAMALA VASISHT, SENIOR ASSOCIATE DIRECTOR, CUSHMAN & WAKEFIELD INDIA PVT LTD.

I spearheaded the growth of the organization from 2 employees to 90+ and expanded our portfolio with 100+ grade-A projects delivered since 2015. We developed vendor pool of 500+ skilled professionals from across India and abroad and have maintained a client referral rate of 90% of total business. I initiated technology integrated solutions for enhanced service delivery, delivery of flagship projects of high values worth and expansion of services from Bangalore to PAN India. SWATHY PS, CEO, STORYBOARD DESIGN (SAMAVEESH)

I lead & direct sales and marketing for the Phoenix Group's ultra-luxury projects - Phoenix Kessaku & One Bangalore West. With my strategic sales plan, I Incorporated processes for improvement in sales life cycle and was able to increase sales revenue of the company by 30% in FY 19–20 and 40% in FY 20–21. I ensure that quality standards are upheld, brand rules are followed, and marketing and communication are of the highest calibre. SUNAINA KOHLI, SR. VICE PRESIDENT (HEAD - SALES AND MARKETING), PHOENIX MILLS LTD

Tehseen increased PR outreach of Kalpataru Ltd by 70% in 5 years, initiated brand PR in new national & international markets, amplified Kalpataru Power’s PR by 35%, reduced marketing and advertising expenses by 27% resulting in increase of around 13% in sales due to PR. She conceptualized and Set- up internal communication model, streamlined Communication at Group Level, conceptualized communication strategy at promoter level resulting in an aligned communication of all Group companies. TEHSEEN CHAUHAN, ASSISTANT GENERAL MANAGER, GROUP CORPORATE AFFAIRS, KALPATARU LIMITED

I led the team in the projects for Ministry of Urban Development to provide technical assistance to selected Smart Cities to undertake Value Capture Financing (VCF) and development of land monetisation policy for ABD area under Bhopal Smart City for Bhopal Smart City Development Corporation Limited. I have provided technical & strategic advisory, feasibility studies, detailed project report and transaction structuring and management for unutilized assets of various government organisations and PSUs for varied distinguished projects. TOSHI MITTAL, VICE PRESIDENT, ADVISORY SERVICES, KNIGHT FRANK (INDIA) PVT LTD

I achieved successful closure and execution of sale documents of Bengaluru land admeasuring 53,001.73 sq.ft within the stipulated timelines, thereby infusing revenue to the organization. Also, successfully completed leasing of more than 300,000 sq. ft of office premises of the organisation. I have completed sale of more than 20 properties of the organisation in different regions, within stipulated timelines, catering to documentation of more than 5000 customers of the organization and being Cost-effective by internalising documentation. TEJASHREE MANOJ KHAMKAR, ASSISTANT GENERAL MANAGER (LEGAL), L&T REALTY

As a technical director, I am involved in every project, right from space planning and design validation to engineering for services with respect to standards, self-sustainability and green building norms. I am involved in marketing, showcasing our design deliverables to the clients and creating business work flow for the company. I am actively involved in Peer Review Consultancy for MEP services for projects where client requires design validation and value engineering to meet quality and budget. VIJAYALAKSHMI RAO, DIRECTOR, MEPCON ENGINEERING SERVICES

Vineeta the firm’s performance to a steep 50% growth in the last 5 years. She incorporated a strong systematic approach towards work including, working systems, functional processes, checklists, details library. The boutique and interior team has been established completely under her leadership and mentorship. She is actively involved in strategy formulation towards business expansion, new client’s acquisition and has been the chief designer and led most of the prestigious and award winning projects. VINEETA SINGHANIA SHARMA, FOUNDING PARTNER, CONFLUENCE CONSULTANCY SERVICES

With more than a decade in the company, I am now responsible for the Marketing, Sales, HR, and Budgeting, Operations, CSR initiatives, Product Development and taking the company forward. My expertise lies in creating and executing premium luxury projects through a blend of creative courtship, personal experience and an in-depth understanding of customers’ demands. I like experimentation, innovation, rethinking and changing established patterns and setting new ideals and luxury trademarks in the real estate industry. YUKTI NAGPAL, DIRECTOR, GULSHAN GROUP

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