JSW Paints Campaign To Empower Indian Consumers
The new campaign witnesses the return of the iconic character Sawalia portrayed by Alia Bhatt with a strong commitment of empowering Indian consumers with the right information while making their paint choices. JSW Paints’ visually captivating film educates customers about the benefits of their product, PIXA that offers maximum coverage. The new campaign is launched across key TV channels, digital and other platforms. The heart of the new JSW Paints campaign revolves around the best-in-class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khurranna. According to AS Sundaresan, CEO of JSW Paints, “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice." Govind Pandey, CEO of TBWA/India, adds, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”
Tags : campaign return iconic character Sawalia portrayed Alia Bhatt commitment empowering Indian customers paint choices product Alia Bhatt and Ayushmann Khurranna AS Sundaresan CEO of JSW Paints Govind Pandey CEO of TBWA/India