CEMENT INDUSTRY POISED FOR A STRONG GROWTH
The COVID-19 pandemic was a sudden shock for the entire system with significant uncertainty impacting even the most basic decisions & processes. The key lessons learned have been those of human resiliency & indomitable spirit in fighting the pandemic, the power of digital & technology to drive business remotely and the importance of collaboration & trust in an organisation, leading to superior results even in a non-physical meet environment. The major challenge is the continuous increase in the cost of cement production which has risen over the last few months as the prices of major input materials – coal, pet coke and diesel are on an increasing trend. The rise in these costs which account for 50%-55% of total costs has been exerting pressure on the profitability of industry players. We have undergone a massive business transformation across the last 3 years through maximising efficiencies, cost optimisation & increasing brand pull leading to margin accretive growth. JK cement is on-track to increase its overall capacity by 25-30%+ in grey cement by next year with the onstreaming of a new integrated unit in central MP & grinding units across UP. We are well on our way to becoming a Pan-India player with coverage across the North, West, Central & south zones now; with annual grey cement capacity expected to exceed the 20 million tonne level in the coming years.
Tags : CEMENT INDUSTRY FOR A STRONG GROWTH PUSHP RAJ SINGH PRESIDENT MARKETING GREY CEMENT BUSINESS JK cement