SUJAY KALELE, FOUNDER & MANAGING DIRECTOR, TRU REALTY PVT LTD
Incorporated in 2018, TRU creates a win-win ecosystem, benefiting the community at large by leveraging IT. In its 4th year of operations, TRU has four ongoing projects and few more upcoming ones including Gated Villa Communities, High Rise Apartment Complexes and Commercial Spaces. We plan to scale up TRU Pay for convenience and absolute transparency, keeping our stakeholders in mind and further aggregate through effective channels and empower communities to foster collaboration and end-user gain. Our innovative tech enabled products comprise – TRU Pay, TRU Source, TRU Multiply. Our vision is to democratize real estate by empowering stakeholders through IT innovation & path breaking products in a climate of strong governance and value based culture. GOVERNANCE - KEY INSIGHTS The core of the Real Estate industry is still untouched with Tech disruptions. We have an inside - out approach to disrupt the entire process with full stack, e-commerce enabled & fully regulatory compliant Tech Platform, incorporating best practices from other industries like JIT, service provider rating system, collaboration tool etc. to create a competitive advantage. Industry stalwarts (with 25+ years of Work Experience) contributed to our design sessions to build an inside-out solution. We involve relevant stakeholders in the decision making at various stages. We believe in empowering every stakeholder to take the right decision based on insights & Data – with minimal manual intervention. GOALS SET FOR THE COMPANY OUR BELIEF SYSTEM We have taken on the challenge of addressing this humongous gap in the real estate industry. With advanced technology, a new way of thinking, and a rock-solid intent, the experience we will give our customers will be path-breaking. Transparency is the route, reliability is the destination. We dream of building a real estate development company that people will be able to trust even with their eyes closed, and we’re chasing that dream relentlessly. Every single thing we do at TRU Realty is with 'you' in focus. By you, for you. This is the belief that gave birth to co-creation. We are rebuilding the entire real estate development ecosystem to get this right for all our stakeholders (You). CREATING SOCIAL IMPACT We don’t want to be just another new real estate company. We are here to usher in a new reality for this sector. We pass on the benefits of scale to the end users. Also we are reshaping the perception of the real estate industry through TRU, building trust through TRU portal, and are driving quality and cost through aggregation utilizing available but untapped capacity in the market and basing business decisions on data driven analytics and market research leading to sustainability. TO THE INDUSTRY
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