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FROM ONLINE TO OFFLINE EXPANSION E-COMMERCE POWERING REAL ESTATE GROWTH

As online shopping surges across India, the real transformation is happening offline—the warehouses, fulfilment hubs and last-mile infrastructure now define retail success.

BY Priyal Tambe
Published - Tuesday, 14 Oct, 2025
FROM ONLINE TO OFFLINE EXPANSION E-COMMERCE POWERING REAL ESTATE GROWTH

India’s e-commerce sector has evolved from a convenience-driven novelty to a full-blown economic engine. With projections placing online retail at $292 billion by 2028, the pressure to deliver faster, cheaper, and wider has pushed logistics to the forefront. Warehousing, once a backend function, is now a strategic battleground.

Over the past five years, India’s Grade-A warehousing stock has grown from 170 million sq. ft. to over 265 million sq. ft., with top cities like Mumbai, Delhi NCR, Bengaluru, and Hyderabad leading the charge. But the real story lies in the shift from centralized mega-warehouses to decentralized, tech-enabled micro fulfilment centres. These smaller hubs, often located within city limits, allow brands to cut delivery times and serve hyperlocal demand.

E-commerce players are no longer just renting space they’re building infrastructure. Flipkart added 3.5 million sq. ft. of warehousing ahead of its Big Billion Days sale, while Amazon expanded its sort centers across 400 cities. Reliance is converting its 18,000+ retail stores into fulfilment nodes for Jio Mart, and Tata is integrating Big Basket’s cold chain facilities with Croma’s dry storage to create a unified supply backbone.

This infrastructure race is not just about speed it’s about control. By owning more of the supply chain, brands can reduce dependency on third-party logistics, improve inventory accuracy, and respond faster to market shifts. For instance, Hemant Badri, Flipkart’s Head of Supply Chain told media, “We are building a network that is faster, closer to the customer, and has sufficient capacity to meet demand.”

Automation & Cold Chain Revolution

Across India, top-tier facilities are being reimagined as intelligent ecosystems, where automation meets sustainability and cold chain logistics are no longer niche, they’re essential. At Amazon’s fulfilment centers in Karnataka and Haryana, robotic arms glide across aisles, AI-powered systems track inventory in real time, and smart conveyors sort packages with near-zero error. These aren’t just upgrades they’re the new baseline. “The 12 new fulfilment centers and six new sort centers will significantly boost our ability to provide customers with the fastest, safest, and most reliable deliveries,” had said Abhinav Singh, VP of Operations, Amazon India.

Tata CLiQ, meanwhile, is leaning into predictive analytics to manage stock levels and reduce dead inventory. Their systems don’t just react they anticipate. Whether it’s electronics or fashion, the goal is to keep shelves lean and responsive, minimizing waste while maximizing availability. But perhaps the most dramatic shift is happening in cold chain infrastructure. With online grocery, pharma, and QSR segments booming, temperature-controlled logistics have become a priority. Big Basket has added over 30 such facilities across Tier-1 and Tier-2 cities, ensuring that perishables from spinach to insulin arrive fresh and intact. Reliance, too, is investing heavily in pharma-grade storage, integrating cold chain capabilities into its urban logistics grid.

Sustainability In Logistics

Flipkart’s Ekart has deployed electric vehicles for last-mile delivery in Delhi-NCR, while Tata and Amazon are exploring solar-powered warehouses and green building certifications. These aren’t just environmental gestures they’re operational strategies to reduce long-term costs and align with consumer expectations.

Even the architecture of warehouses is changing. Facilities now feature natural lighting, rainwater harvesting, and modular layouts that allow for quick reconfiguration. As brands experiment with quick commerce, seasonal surges, and regional inventory strategies, flexibility is becoming as valuable as square footage.

New Logistics Workforce

Relaxed FDI norms, improved GST logistics frameworks, and state-level incentives for warehousing parks have made it easier for companies to expand. States like Tamil Nadu, Haryana, and Maharashtra are emerging as warehousing hotspots due to land availability, connectivity, and government support. As logistics becomes more tech-driven, the demand for skilled workers robotics operators, data analysts, inventory planners is rising. Warehousing is no longer a low-skill sector—it’s becoming a hub for innovation and upward mobility. As Sajith Sivanandan, CEO of Tata Digital had once said, “Warehousing is no longer a support function—it’s central to how we deliver value across Tata Neu’s ecosystem.”

Future of Warehousing

From the outskirts of Bhiwandi to the industrial belts of Hosur and the logistics corridors of Manesar, warehouses are rising like quiet monuments to a new kind of retail. Predictive logistics, AI-led demand forecasting, and real-time inventory visibility are reshaping how brands plan, stock, and ship. For consumers, this means fewer delays, fewer stockouts, and more personalized service. For sellers, it means better margins, lower returns, and access to national markets without the overhead of physical storefronts. And for cities, it means new infrastructure, where logistics parks become economic hubs.

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