VIP Industries Limited has announced the appointment of Sameer Wanchoo as its Chief Marketing Officer. Based in Mumbai, Wanchoo assumed the role in December 2025, strengthening the company’s leadership team as it continues to expand its brand presence in the luggage and lifestyle sector.
Wanchoo joins VIP Industries after a seven‑year tenure at Eureka Forbes Ltd, where he served as Chief Marketing Officer and led marketing strategy across the company’s diverse portfolio. Prior to that, he was Vice President Marketing at CavinKare, overseeing personal care, foods, and beverages businesses. He also worked with Mattel Inc. as Category Manager Marketing for the infant and preschool segment.
His earlier career includes a long association with CavinKare as General Manager Marketing for hair care, where he managed brands such as Chik, Nyle, Meera, and Karthika. He also held leadership roles at Big Bazaar Future Retail as Head of FoodBazaar for the West Zone.
Wanchoo began his professional journey in brand and media roles at Dabur India Limited, ESPN Star Sports, and Starcom, gaining valuable experience in product management, sales, and media planning.
With over two decades of expertise across FMCG, consumer durables, retail, and media, Wanchoo brings deep knowledge in brand building, marketing strategy, and business leadership to his new role at VIP Industries. His appointment underscores the company’s commitment to strengthening its marketing capabilities and driving growth in a competitive consumer landscape.
