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LEADING THE IMPORTED STONE INDUSTRY

RAHUL MAHESHWARI, DIRECTOR, MCI SHARES THE COMPANY’S LATEST INITIATIVES AND PLANS.

BY Realty Plus
Published - Thursday, 23 May, 2024
LEADING THE IMPORTED STONE INDUSTRY

HOW HAS BEEN THE MCI BRAND’S GROWTH TRAJECTORY?

Our journey commenced in 1989 in Bangalore, later we expanded our horizons by introducing RPG Granite in 2000. Over the past three decades, our brand has emerged as a trailblazer, offering over 600 plus types of natural marble, granite, quartzite, travertine, limestone, onyx, mother-of-pearl, and semi–precious stones sourced from over 42 different countries. The establishment of our Stone Gallery in Jigani, corporate offices in Koramangala, and a cutting-edge Experience Centre in Jigani in 2022 underscore our commitment to innovation. Our Experience Centre houses 10 experience zones in luxury living and showcases 600 plus varieties across all major types of natural stone with 81 unique applications and ideas.

WHAT ARE SOME OF MCI INITIATIVES FOR CUSTOMER AWARENESS?

Our brand focuses on a customer-centric approach, empowering buyers with knowledge and dispelling any myths about marble. We showcase marble's potential through our Experience Centre, offering real-life applications and organizing visits for customers. Leveraging media platforms, we raise awareness through our blogs and articles around our products. We proactively engage in with media through industry stories, interviews and participation in exhibitions. To ensure a well-rounded flow of information, we also introduce new and innovative product ideas and designs around natural stones on our social media platforms to encourage interaction with our customers.

WHAT ARE THE COMPANY'S FUTURE GROWTH PLANS?

At MCI, we are dedicated to expanding our current range of offerings by introducing new products and exploring additional categories. We are continuously motivated to improve our customer experience with creativity and innovation. One such initiative involves embracing the latest technology trends, such as integrating VR. Furthermore, we have begun collaborating with established brands and creative communities, and plan to scale this further to drive synergy and foster innovation. We believe these endeavours can be the right step in shaping our growth strategy and driving us toward our goals

From early on, as importers we have rought marble in fully finished slabs unlike any other brand. We source raw marble from the finest quarries and process it fully at the best factories globally before getting it imported.

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