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The dream of the world’s largest Film City in the state, as envisioned by UP Chief Minister Yogi Adityanath, is going to be realised soon. Bhutani Group Bayview Film City in Sector-21 along the Yamuna Expressway near Jewar Noida International Airport is positioned as a global media hub. A passion project of Ashish Bhutani, he calls it the “the world’s best”.
While talking about the project, Ashish Bhutani emphasized the project’s unique ecosystem, including movie and tv studios, film institute and even tourism spots, hotel and shopping centres. He also explained why Noida.
Noida is poised to become more than a regional real estate investment hub. It will be the epicentre of North India’s growth—industrial, manufacturing, FinTech, tourism. The infrastructure planning here is exceptional. From roads to rail connectivity, I’ve not seen a better planned city in India.
I don’t compare Noida to other cities. Every place has its own strengths. What sets Noida apart is location, infrastructure, and the scale of investment we’re seeing—mega campuses that haven’t happened before in North India. There is also the political will to make Noida a world class city.
How International Film City is shaping up.
This project is close to my heart. The North lacked a structured film production ecosystem. We’re developing a state-of-the-art international film city just five minutes from the airport. Phase one covers 230 acres; the full plan spans 1,000 acres. The aim? - To attract global productions, reduce travel hassles for talent, and provide a plug-and-play ecosystem for content creatorss— from training talent to producing full-scale films on-site.
Besides, Film Producer Boney Kapoor’s involvement in the project adds a significant edge. The government support too has been outstanding.
What’s your overall growth strategy?
Real estate demands agility. Strategy needs to be asset-specific and flexible. That’s the only way to stay relevant. Currently, Film City is our focus. The company’s growth strategy remains flexible, adapting to market conditions instead of adhering to a fixed model like acquisitions or joint ventures.
At a time when developers are rebalancing portfolios and end-users are waiting out corrections, Bhutani’s emphasis on flexibility, infrastructure alignment, and value creation offers a practical roadmap.
