From plant-powered juice bars to platinum green certifications, the Gulshan Group is redefining what it means to live aspirational.
There’s something deeply personal about building homes, not just houses for Gulshan Group. The group believes real estate isn’t about square footage or glossy brochures; it’s about crafting spaces they’d be proud to call home themselves,” said Gulshan Nagpal in an exclusive chat.
With so much infrastructure development, what potential do you see for Noida and Greater Noida?
Gulshan Nagpal - Noida is the pride of Uttar Pradesh now, with incredible development taking place. It is one of the best-planned cities, and with the Jewar Airport coming up, we can already see a shift. Most of our projects are on the Noida Expressway, as this location is key for the future. It’s already on the global map, and I see a great future ahead for the region, especially with multinational companies eyeing it.
Yukti Nagpal - Noida has always been seen as Delhi’s ‘step-sister’ and Gurgaon’s second cousin. But with the new airport and the film city coming up in Noida, you can forget Mumbai; you can forget Gurgaon. The competition is with Dubai now. Not even competition; I believe Noida is already far ahead of Dubai.
Gulshan Nagpal - Recently, our team visited Dubai for research, when we ventured into luxury real estate. On their return, they said, what we are offering in our Noida luxury project Gulshan Dynasty, no one has done even in Dubai. That was a moment of pride for us.
Yukti Nagpal added, the effort we’ve put into every project is not just commercial; it’s a passion for excellence. Our customers are our brand ambassadors, so we focus on word-of-mouth rather than heavy advertising. When my father started building, his vision was always to build spaces where his own family would love to live. And today, our properties are where myself and our families live. In fact, in our latest branded residences project, the penthouse is being gifted by my father to my mother.
How do you define sustainable luxury, hallmark of your projects?
Yukti Nagpal - Detailing matters. It is important to put in as much detail as possible on every project, from the outer level to the inside. For instance, at Gulshan Dynasty was the first Platinum Green Building-rated project in Noida. We also went the extra mile with thoughtful feature, like the juice bar outside the gym offering healthy drinks, that adds a touch of personalization and wellness for the residents.
How do you see the demand for luxury residential in tier 2 and 3 cities?
Gulshan Nagpal - Tier 2 and 3 cities are becoming the next frontier for luxury living. Currently, we are focused on Noida, but plan to bring our Gulshan Dynasty concept to cities like Lucknow, Jaipur, and Chandigarh. We are selective in our expansion, ensuring that we only take on projects where we can offer something unique.
How do you envision the growth of your brand?
Yukti Nagpal - Branded residences and serviced studio apartments are new concepts emerging in the market. We are actively working on introducing branded residences as part of our expansion plans, and we believe it will create a new trend in North India.
Gulshan Nagpal - We are always open to new opportunities, whether it’s through direct purchases or joint ventures. However, we are very selective about where we expand, ensuring that our product fits the location and aligns with our brand’s values.
