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HUMANISE A PRODUCT & CREATE A BRAND THAT IS LOVED

Ayoung, leader, Shreyansh has been able to make loud achievements in 26 years of agency’s inception. At the helm of the agency and leading the brand strategy for a few national accounts, Shreyansh’s inputs have borne fruit for various real estate brands. Shreyansh partakes in ‘brand creatives’, givi

BY Realty Plus
Published - Wednesday, 24 Nov, 2021
HUMANISE  A PRODUCT  & CREATE A  BRAND THAT  IS LOVED
Ayoung, leader, Shreyansh has been able to make loud achievements in 26 years of agency’s inception. At the helm of the agency and leading the brand strategy for a few national accounts, Shreyansh’s inputs have borne fruit for various real estate brands. Shreyansh partakes in ‘brand creatives’, giving his insight-lead inputs to sharpen a brand creative. Educating himself alongside work, Shreyansh has completed his MBA from SP Jain Institute of Management and Research, Mumbai, and the Executive Digital Marketing Program from Indian School of Business, Hyderabad. IMPACT ON COMPANY’S OVERALL SUCCESS The greatest yardstick of success for an agency, beyond the numbers, is continued partnership with clients. Our relationship with our clients on an average of 10+ years bear testimony to this success, where Shreyansh has played a key role in forging this bond. This has been possible because it is not just marketing and advertising, but a partnership based on humanity and building long-term relationships, a relationship that our clients have chosen to trust over the years. Deep diving into a project and giving product related and business-related inputs are what sets Shreyansh’s approach apart. WHAT STARTED AS A JOURNEY OF GRIT AT AGE 14, HAS BROUGHT SHREYANSH FAR TO ACHIEVE MANY A MILESTONES FOR SHREYANSH INNOVATIONS. HIS MARKETING INPUTS IN THE REAL ESTATE SECTOR HAS HELPED TRANSFORM REAL ESTATE ADVERTISING TO AN ORGANIZED VERTICAL. His acumen in real estate marketing has been mention-worthy which in turn has led to transform an otherwise real estate ‘product’ to a ‘brand’ that a consumer reckons with. MOST SUCCESSFUL MARKETING CAMPAIGNS PS Group – Agency partner since inception, 15 years. Responsibilities: 360 / Brand Positioning, Market Strategy, Advertising, Digital Positioning: It’s Familytime. Content x Data x Media. Views: 1.5 million Key Deliveries: Project Launches / It’s Familytime campaign Instrumental in the positioning and business strategy of projects from start to finish ISS DHANTERAS, WAQT KHARIDO - To make prospects consider investing in a home on Dhanteras. Not gold or diamonds but Familytime. Content x Data x Media. 40+% Rise in enquiries. Views: 2+ million views. PS Group Aurus - 22 ft. tall homes - This was an integrated campaign including press, films, outdoor, social media, channel partner kit, brochure, emailers and WhatsApp.

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