Real Estate’s Young Turks Of 2021

Realty+ 40 Under 40 inaugural edition this year listed the top real estate professionals for the year 2021 that are paving the path for change and innovation in the sector. Pavitra's father started Brigade Group over 34 years back and she is all set to take over the reins. She has over 18 years of experience in consulting, private equity and real estate development. At Brigade, she is responsible for the strategy and growth of Brigade’s residential business, with a strong focus on sales, marketing, finance and customer experience. She also drives technology initiatives and digital transformation within the company. Pavitra is also a trustee of Brigade’s Indian Music Experience (IME) – a monumental and philanthropic initiative that is India’s only hi-tech interactive music museum. It was conceived to give back to society and sensitise the present generation to the rich culture of Indian music. She works closely with the Brigade Foundation that contributes in numerous ways towards community development, health, education, and the environment. Speaking on the goals for the future, Pavitra said, “We are one of the very few multi-asset owned real estate company this is definitely something that will ensure long term business sustainability. Some of the factors that will contribute to our long term plan are the strict adherence to driving innovation and integrity, core values intrinsic to the business (quality, customer centricity, fairness, innovation, responsible socially, trust), land and deal funnelled through a multi-tier process, maximising relationship value, investment grade balance sheet, capitalizing on efficiencies derived from scale and disciplined approach to investments and returns.” Pavitra has proven to be a natural leader and plays a key role in the continued growth of the residential real estate business of the Brigade Group. Her humility, integrity, attention to detail and people skills make her stand out as leader.