Real Estate’s Young Turks Of 2021

Realty+ 40 Under 40 inaugural edition this year listed the top real estate professionals for the year 2021 that are paving the path for change and innovation in the sector. At Square Yards, Kanika Gupta has been instrumental in conceiving solutions that make home-buying a delightful experience for home-seekers with tech augmenting the business functions of property brokers and channel partners working with builders. Square Yards plugged the information asymmetry through search and discovery, standardization and comparative market analysis and dished out a unique solution to every stakeholder in the real estate ecosystem. In 2020, Square Yards registered the most profitable year in history, with four profitable quarters. The company grew double-digit Y-Y with double-digit EBITDA margins and became an ecosystem giant from a primary transactions play. Reminiscing about the challenges Kanika spoke about high customer acquisition costs, issues with leads quality due to less knowhow of digital lead generation and using push-based campaigns that lacked research inputs. Square Yards took these problems head on and tried to fix the entire value chain in the real estate brokerage industry. “We used analytics and machine learning abilities to guide buyers through the initial search process. To make the entire home-buying process trouble-free, we handhold the customer throughout the process (including mortgage facilitation) till the time the house is delivered to them. Our 3D inventory mapping process gives customers a virtual walk through of the entire property," briefed Kanika Square Yards simplified the real estate process, to make real estate easy. We dived into the mess, the real estate sector was in and found out that there were multiple challenges that the sector was mired in. We walked with the pendulum of innovation while crafting solutions for consumers. Square Yards simplified the real estate process, to make real estate easy. We dived into the mess, the real estate sector was in and found out that there were multiple challenges that the sector was mired in. We walked with the pendulum of innovation while crafting solutions for consumers.