Alstone announced its renewed collaboration with Royal Challengers Bengaluru (RCB) as the Official Cladding Partner for T20 Season 2025. After a successful association in 2023, Alstone again partners with RCB, reinforcing its commitment to high performance, innovation, and excellence values that resonate deeply with the team's spirit.
This partnership, with the tagline "Think Cladding, Think Alstone" and the campaign "Super Batting, Super Cladding 2.0," celebrates the synergy between top-tier cricketing action and architectural innovation.
Sumit Gupta, Managing Director (MD), Alstone, said, "We are thrilled to partner with Royal Challengers Bengaluru again for T20 Season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence."
This collaboration will also augment our objective of creating awareness amongst the young creative fraternity and consumers about Alstone's innovative cladding solutions. The collaboration will include a dynamic mix of marketing campaigns across digital platforms, outdoor advertising, print, radio, and social media, ensuring extensive brand visibility throughout the T20 season.
Rajesh V Menon, COO of Royal Challengers Bengaluru, said, "We are delighted to have Alstone back as our Official Cladding Partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB's dedication to pushing boundaries and setting new benchmarks."
