In a move to address India’s escalating climate challenges, Berger Paints India Ltd., a paint company, launched its latest Home Cooling Paints Range, WeatherCoat Anti Dustt Kool, HomeShield Roof Kool & Seal, and HomeShield Tank Kool, under the refreshing and relatable campaign theme, “Garmi Gone, Thandak On.”
Recognising the sharp uptick in temperature levels and energy consumption, Berger Paints has introduced this science-backed, passive cooling paint range as a cost-effective, sustainable alternative to conventional cooling methods like air conditioners. The innovative solutions are designed to lower indoor temperatures by up to 10°C, significantly cutting electricity dependency and promoting energy efficiency in heatwave-prone regions.
The campaign launch comes as Indian cities battle the urban heat island effect. This effect causes concrete-heavy urban environments to retain and radiate heat, raising discomfort and power usage. Berger Paints’ cooling solutions offer a low-tech yet powerful method of reducing heat ingress across rooftops, walls, and water tanks, helping households cope with extreme heat, especially in lower-income brackets.
Abhijit Roy, MD & CEO of Berger Paints India Limited, stated, “As a company that understands the evolving challenges of modern living, we see it as our responsibility to offer solutions that are both forward-looking and deeply relevant to everyday life. With rising temperatures becoming a pressing concern, our focus has been on developing innovations that address immediate comfort and contribute to long-term sustainability. The WeatherCoat Anti Dustt Kool, HomeShield Roof Kool & Seal and HomeShield Tank Kool range is a step toward empowering Indian households with smarter, more efficient ways to adapt to changing climate realities.”
Targeted Solutions for India’s Heat Challenges are designed to tackle the extreme temperatures and dust prevalent in many regions. WeatherCoat Anti Dustt Kool provides a dual advantage by cooling exterior surfaces while offering dust resistance, ensuring homes remain cooler and cleaner. For rooftops, HomeShield Roof Kool & Seal delivers a comprehensive solution by working effectively on both concrete and asbestos surfaces, reflecting heat while providing waterproofing benefits. HomeShield Tank Kool is specifically formulated to keep rooftop water cooler, making it an ideal choice for homes in sun-exposed areas. These innovative products offer practical, effective ways to combat heat and improve living conditions in India's challenging climate.
These products are positioned as affordable, easy-to-apply solutions for energy-conscious consumers, with significant relevance for independent homes across urban and semi-urban India.
