Birla Opus Paints has released the second film in its Celebrating Colours of India campaign, this time spotlighting Jaipur’s iconic Hawa Mahal. Following the warmth of its Gateway of India tribute, this new animated film continues the brand’s Duniya Ko Rang Do narrative through the whimsical lens of the Opus Boy.
Set amid the architectural splendor of Hawa Mahal, the story unfolds as Opus Boy brings vibrancy to the monument—and the lives around it—by inspiring a deeper sense of pride and care among local clean-up marshals. It’s a colorful tale of transformation, where a single spark of joy fuels community consciousness.
The campaign’s soul-stirring background score—once again composed by Ram Sampath—adds emotional depth, reinforcing the brand’s storytelling ethos. Leo India and Zombie Studios, Brazil, have conceptualized the communication, now amplified across TV, Digital, OOH, Print, and Radio.
Inderpreet Singh, Head – Marketing, Birla Opus Paints, shared, “Strategically building on the success of our 'Gateway of India' film, we are scaling our 'Duniya Ko Rang Do' philosophy. Through our Opus Boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”
By blending heritage, animation, and a message of shared pride, Birla Opus Paints continues to build a vibrant identity rooted in emotional storytelling and visual wonder.
