Century announced the launch of its premium-quality product louvers made from WPC (Wood-Plastic Composite). This new product offering marks a significant step in the company’s ongoing commitment to sustainability, aesthetics, and durability in modern architecture. The product is being launched in the key cities of Delhi and Bangalore, with plans for a nationwide expansion.
CenturyWPC is expanding the louvers market and presenting a distinctive product line. Unlike traditional interior louvers made from Charcoal or PS, which often fall short in durability and design, CenturyWPC aims to redefine industry standards. Their offerings ensure improved strength, durability, and eco-friendliness by utilising WPC, a high-quality raw material.
In recent years, louvers have become increasingly popular in residential and commercial settings throughout India. They have emerged as an essential feature in interior design, finding their way into living rooms, bedrooms, bathrooms, offices, meeting spaces, and cafeterias.
They are also commonly found in restaurants, cafes, shopping malls, hotels, airports, and other commercial venues. The Indian louver market is estimated to be around Rs 2000 crores, driven by urbanisation, ongoing development in residential and commercial sectors, and a growing consumer interest in enhancing interior aesthetics.
CenturyWPC’s louvers have several distinguishing features that set them apart from other products. This includes qualities such as superior material, enhanced finish, robust performance, long-term assurance and aesthetic appeal that offers aesthetic solutions for both interior and exterior spaces. These are manufactured in their Badvel, Andhra Pradesh facility, with an additional investment of Rs 5 crores in their existing PVC manufacturing unit. The manufacturing process follows rigorous quality control measures to ensure that only flawless products are sent to market, further ensuring customer satisfaction. With an increased focus on sustainability and superior craftsmanship, CenturyWPC aims to deliver a product that meets the highest standards of quality and provides long-term value to architects, interior designers, and end customers.
