Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., appointed actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connection with consumers, professionals, and trade partners.
Alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo. This powerful articulation of the brand’s evolved value proposition promises a strong bond and meaningful performance benefits like Fast Drying, Termite Resistance, Waterproofing, and Weatherproofing. It gives more coverage with less product usage. The 360-degree campaign goes live in May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.
Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds, not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality that embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to accelerate further brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Actor Pankaj Tripathi said, “I believe that strength lies in the foundation, whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work daily.”
Euro Adhesives has a market capitalisation of approximately Rs 1,500 crores and has emerged as a trusted brand in the woodworking adhesives category. The company has built a strong reputation for innovation, product consistency, and end-user satisfaction and delight.
Operating a manufacturing unit in Santej, Ahmedabad, Euro Adhesives is poised to scale its annual production capacity to 40,000 tonnes. Its expansive network spans 14 states, servicing over 100 cities and 12,000 dealer points while connecting with over 350,000 carpenters across India.
