Tech entrepreneur Samarth Setia announced his venturing into the PropTech space with his new company, Rezio. Rezio aims to transform the real estate sector by leveraging AI technology to streamline operations and reduce costs. The platform is an AI-powered "copilot" for real estate brokers, automating routine back-office tasks and supporting property agencies and developers to enhance productivity. By addressing inefficiencies in administrative processes and sales operations, Rezio promises to lower high operational expenses and help businesses in the property sector achieve greater efficiency.
In the traditional real estate brokerage model, agents lose 70–80% of their time to administrative tasks like lead follow-ups, scheduling, paperwork, and database management. This inefficiency drives up costs and delays deal closures. Samarth Setia, Founder and CEO of Rezio, said, “I saw brokers drowning in admin tasks and deals falling through the cracks; it was clear the process is broken." "With Rezio, we’re injecting advanced AI into the mix to handle the grunt work. It’s like giving every broker their virtual assistant, so they can concentrate on selling and building client relationships instead of lead qualification, coordination among all the stakeholders or making follow-up calls.”
Rezio’s AI is built to keep human agents in the loop rather than replace them. It can automatically engage new inquiries online, qualify leads, manage appointment scheduling, send personalised updates to clients, and even generate initial draft agreements – all actions that typically require human hours. For real estate agencies and developers, Rezio acts as an operations manager, integrating into their existing systems, managing inventory, and coordinating with the entire team in real-time, improving sales performance. By streamlining these processes, Rezio aims to cut down the sales cycle and reduce the marketing spend per deal.
“We transformed how milk was delivered; now it’s time to transform how homes are sold,” added Setia. “Today, real estate developers often allocate 5–10% of a property’s value to sales and marketing. Rezio has the potential to significantly reduce this expense by making each salesperson dramatically more efficient.”
Rezio partnered with a Pune-based builder and launched real-world trials to validate its impact. In UAE, several brokerage firms in Dubai are testing Rezio as an AI assistant for their agents in a competitive market known for high-end real estate transactions. Early feedback from these pilots highlights significant time savings in daily workflows and improved lead conversion rates, validating the platform’s potential.
Once fully operational, Rezio is set to redefine real estate sales, lowering costs and setting a new benchmark for PropTech innovation, benefiting brokers, builders, and homebuyers alike.
