BuzzWorks Partners with Frido to Launch Comfort-Led Wellness Zones at Workspaces

BuzzWorks, the managed workspace brand from Brigade Group, has announced a strategic partnership with Frido, India’s leading D2C ergonomic brand, to elevate comfort and wellness across its office centres. The collaboration will introduce Frido Comfort Rooms in upcoming BuzzWorks locations in Bengaluru and Hyderabad, alongside Frido Corners in existing centres—bringing ergonomic innovation directly into the daily work routine.

The Comfort Rooms will feature Frido’s signature 3D Ergo Chairs, standing desks, and sofa-cum-beds with wedge integrations, offering members a space to unwind, recharge, and experience posture-friendly design first-hand. These zones are designed to reduce fatigue, improve focus, and support a more balanced workday.

“At BuzzWorks, we believe workspaces should foster well-being, not just productivity,” said Siddharth Verma, Business Head, BuzzWorks. “This partnership with Frido integrates comfort into our design philosophy, helping members feel supported, inspired, and connected.”

Ganesh Sonawane, Co-founder & CEO of Frido, added, “Comfort isn’t a luxury—it’s essential. Through this collaboration, we’re embedding wellness into the very fabric of the workspace, making it effortless and intuitive for professionals to feel better while they work.”

The partnership reflects BuzzWorks’ commitment to building holistic environments that prioritize ease, performance, and community—redefining what it means to feel good at work.