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DRA Homes has announced the launch of iHEART, a landmark residential project in Navalur on OMR, marking Chennai’s first branded sea-view residences. Spanning 3.42 acres with 271 premium homes, iHEART sets a new benchmark in luxury living for the city’s fast-evolving real estate market.
The project features 3 and 4 BHK homes ranging from 1,595 to 2,927 sq. ft., with select units offering dedicated maid rooms. Designed within a Basement + Stilt + 19-floor structure, every home is Vastu-compliant and offers panoramic sea views, combining elegance with functionality.
What sets iHEART apart is its integration of over 650 premium-standard products—from structural materials like cement and steel to luxury brand finishes including designer tiles, chrome fittings, high-end windows, and an infinity-edge swimming pool. The project is priced between Rs1.5 to Rs2 crore, targeting aspirational families seeking branded living without compromise.
Commenting on the launch, Mr. Ranjeeth Rathod, Managing Director, DRA Homes said, “We are excited to launch Chennai’s first branded residences in the luxury segment, combining premium-standard construction with luxury brand finishes. iHEART delivers a distinctive lifestyle experience in the Rs. 1.5 to 2 crore range, fulfilling the luxury living aspirations of to-be affluent families. Partnering with Slate AI ensures we maintain the highest quality standards and timely delivery.”
In a first for Indian residential real estate, DRA Homes has partnered with Slate AI, a global leader in construction intelligence. This collaboration enables real-time monitoring, predictive analytics, and quality assurance throughout the build cycle—ensuring transparency and timely delivery.
Strategically located on the main road of Navalur, iHEART offers seamless connectivity to IT hubs, educational institutions, healthcare centres, and entertainment zones, with the ECR beach just minutes away. The launch reinforces DRA Homes’ reputation for trust, transparency, and design excellence, positioning iHEART as a lifestyle investment with long-term value.
