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Embrace Challenges As Opportunities For Growth

ASHWINDER R SINGH -CEO, RESIDENTIAL, BHARTIYA URBAN, BESTSELLING AUTHOR, CO-CHAIRMAN, CII’S NR COMMITTEE ON REAL ESTATE

BY Realty Plus
Published - Friday, 07 Jun, 2024
Embrace Challenges As Opportunities For Growth

What has been your most significant achievement in 2023?

My most significant achievement was the unprecedented success of my book, “Master Residential Real Estate,” securing the No.1 spot in the real estate category for 32 consecutive weeks. Simultaneously, I spearheaded the fastest-selling project, Nikoo V, selling a million square feet within days, setting a pan-India record. Recognition as one of In- dia’s top 15 real estate influencers and verification as a Spotify artist marked personal milestones.

Whatareyourcurrentgoals?

Presently, my goals revolve around amplifying my leadership impact. I am at the forefront of ambitious projects aimed at fueling sustainable industry growth, while also striving to become a global thought leader in real estate. I am dedicated to not only raising industry bench-marks but also empowering tal- ent to transform themselves and the landscape. The plan is to launch around 10 million square feet of residential projects in the next 2 years, and we are meticulously planning to turn this vision into reality.

What makes you most proud about your company?

The source of my utmost pride in our company lies in our unwavering focus on intelligent designs, the legacy of excellence, culture of continuous improve- ment and a genuine passion for our work. A shining example is our customer-centric approach, prioritizing lifestyle over square feet. Delivering a self-contained city, where over 4500+ families thrive, showcases the company’s commitment to transforming liv- ing experiences.

What is your outlook for the future of the industry?

As we step into the future of real estate, Smart, eco-friendly spaces tailored to diverse needs while upholding a customer centric, value-driven approach are the keys to success. The industry is poised for significant growth, with a robust 5% growth rate, positioning it as a prime win- dow for strategic investments. Innovative concepts like city and lagoon living are set to drive foreign direct investment, catapulting the industry into a new era.

WHEN SEEKING INSPIRATION, I TURN TO ICONIC FIGURES LIKE MANDELA, ADMIRED FOR OVER- COMING ADVERSITY WITH RE- SILIENCE. EQUALLY INFLUENTIAL IS THE MEMORY OF MY FATHER’S SELFLESS COURAGE DURING WARTIME SERVICE. ALSO, THE VISIONARIES, ENTREPRENEURS, AND DEDICATED PROFESSION- ALS SURROUNDING ME AT BHARTIYA FUEL MY INSPIRATION.

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