OUR FOCUS REMAINS ON BUILDING COMMUNITIES

Bengaluru Real Estate: What Drives Its Sustained Momentum
Bengaluru continues to outperform most major metros, driven by a strong economic backbone,a diversified talent base, anda progressive urban ecosystem. The city's resilience stems from its tech-driven employment engine, a high influx of skilled professionals, and an evolved homebuyer profile that consistently prioritises quality living, community infrastructure, and long-term value. Bengaluru's cultural inclusiveness, climate stability, and robust civic planning have made it one of India's most future-proof real estate markets across residential, commercial, and mixed-use segments.

High-Growth Micro-Markets to Watch
Several emerging corridors are currently witnessing exceptional traction.

Old Madras Road -KR Puram: Excellent metro access, proximity to Whitefield's IT hub, upgraded arterial roads, and new social infrastructure have positioned this stretch among Bengaluru's most promising residential micro-markets.

Sarjapur Road & ORR-Bellandur: Continued demand from IT/ITES, coupled with improved connectivity through the upcoming Metro and peripheral road projects.

North Bengaluru - Hebbal to Airport Corridor: Fuelled by large-scale investments, business parks, and enhanced airport connectivity.

Kanakapura Road & Mysore Road Extensions: Benefiting from Namma Metro expansion and rapid urbanisation.


Impact of Recent Policy Reforms
Recent reforms in zoning norms, the introduction ofclearer TDR (Transfer of Development Rights) guidelines, and BBMP process rationalisation have collectively catalysed smoother project planning and faster execution. Uniform zoning regulations have enabled more efficient land use, while clarity in TDR mechanisms has encouraged developers to take up redevelopment and road-widening impacted parcels. BBMP's digitisation initiatives and approval streamlining have improved predictability, helping developers accelerate timelines and enhance compliance.

Pride Group's Positioning in Bengaluru
Within this dynamic landscape, Pride Group continues to strengthen its footprint by delivering projects that blend innovation, trust, and long-term value creation. With Pride Euphora at Battarahalli, Old Madras Road, we are deepening our commitment to highquality, future-ready developments rooted in superior engineering, strategic location advantages, and lifestyle-driven design. Our focus remains on building communities-complete with modern amenities, sustainable construction practices,and excellent connectivitywhile maintaining transparency and customer-centricity as the core pillars of our brand.