OUR STRATEGY IS FOCUSED ON SUSTAINABLE, LONG-TERM GROWTH

Bengaluru continues to outperform most metros. What drives the city's sustained real estate demand?

Akshay: Bengaluru's sustained demand is rooted in its ability to attract global talent. Also, known as the Silicon Valley of India, it has evolved from an outsourcing hub into the GCC capital of India where Fortune 500 companies drive strategy, innovation, analytics and high-end technology functions. There is also an entrepreneurial spirit with 10,000+ start-ups and almost 25%-30% unicorns of India being in Bengaluru.

In Bengaluru, which micro-markets are showing the most promise right now?

Sunil: While Electronic City, Marathahalli,Whitefield and Sarjapur Road areas remain strong due to sustained office activity, North and North-East Bengaluru have become the most promising growth zones, driven by the KIADB aerospacе, hardware park, the new STRR, proximity to the airport and rapidly developing social infrastructure. Tumkur Road is also gaining traction. Overall, the arc spanning Whitefield, Sarjapur Road, North, North-East and South-East Bengaluru holds the highest potential, with North and North-East Bengaluru certainly being the strongest prospects.


‘Thriving start-up ecosystem & continued office space absorption drives Bengaluru's long-term realty demand’. Akshay Dewani

‘Assetz differentiates itself through a strong commitment to human-centric design & functional luxury’. Sunil Pareek

Is Bengaluru witnessing a rising demand for integrated townships?

Akshay: These developments, typically spanning 20 to 80 acres, blend residential, commercial, retail, education, healthcare, and civic amenities to create self-sustaining micro-cities. Their scale allows for thoughtfully planned open spaces, parks, social zones, and the convenience of walk-to-work and walk-to-life ecosystems. Considering the ongoing traffic and connectivity challenges, customers value the convenience and holistic lifestyle these formats offer. Hence, I believe that these formats are here to stay.

How is Assetz positioning itself in Bengaluru's real estate market?

Sunil: Bengaluru's real estate market is highly competitive, with around 10-15 established developers dominating almost 50%-60% of the market supply. Our approach ensures that customers receive superior efficiencies, enhanced specifications, premium amenities, and elevated aesthetics-often exceeding what is available at comparable price points from other developers. This consistent value enhancement has created a distinct product moat, enabling our projects to remain relevant irrespective of market cycles.