Construction chemicals have emerged as one of the fastest-growing segments in India’s building materials industry, driven by rapid urbanization, infrastructure expansion, and demand for high-performance products.
Strengthening its presence, The Ramco Cements Limited has introduced ‘Hard Worker,’ a bold new brand identity for its Construction Chemicals product range, embodying innovation, strength, and trust under the promise: “Right Products for Right Application.”
The ‘Hard Worker’ line includes 20 specialized products such as tile adhesives, waterproofing solutions, bonding agents, and repair mortars, all designed in-house at Ramco’s manufacturing facilities with a strong emphasis on sustainability and quality control.
Currently available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, the products are backed by Ramco’s wide dealer network. Key differentiators include premium quality, eco-friendly formulations, and industry-best technical support.
The Construction Chemicals division contributed Rs. 210 crores in FY25, and Ramco aims to scale this to Rs. 2,000 crores in the next four to five years.
‘Hard Worker’ is more than a brand. It salutes the hardworking spirit of construction professionals and homeowners alike,” said Mr. P.R. Venketrama Raja, Managing Director.
CEO Mr. A.V. Dharmakrishnan added, “We are expanding the portfolio to 40 products, transforming Ramco from a cement maker into a complete construction solutions provider, poised for pan-India growth.”
A nationwide 360-degree marketing campaign will soon roll out, spanning TV, digital, outdoor, and in-store channels to build awareness and recall for ‘Hard Worker.’
Ramco Cements, known for pioneering blended cements in the late 1990s, continues to drive innovation in construction materials, reinforcing its focus on application-specific solutions and sustainable growth.
