What’s Making Greece’s Luxury Real Estate Thrive

Greece’s luxury real estate market is booming, with one of its leading firms achieving a remarkable €40 million ($46.6 million) in sales in just forty days. This performance confirms the strength and appeal of the country’s high-end property sector. It is especially noteworthy given the broader global context of economic uncertainty, which has seen an estimated 20 percent decline in demand across the industry since the start of the year.

According to Greece Sotheby’s International Realty, these sales figures are a testament to both the high quality of Greek properties and the importance of effective marketing to high-end buyers. The brand continues to attract a segment of mature and focused buyers who are unaffected by temporary market fluctuations and are instead seeking properties of exceptional quality and rare location.

Savvas Savvaidis, President & CEO of Greece Sotheby’s International Realty, attributes these results to a consistent and strategically organized presence in international markets. “Greece is now operating in a highly competitive environment for prime and super-prime real estate, competing with established destinations like the French Riviera, Mallorca, and Sardinia,” he said. “Our country offers unique advantages of rarity, authenticity, and natural beauty, attracting a growing number of high-level international buyers.”

The current market momentum demonstrates that even in periods of international uncertainty, demand for quality real estate remains strong, provided properties are marketed effectively and reach the right audience.

In a recent report, Greece Sotheby’s International Realty said that for the first time, domestic buyers emerged as the leading source of demand, with Greece accounting for 16.2 percent of total inquiries. This signals a growing appetite for luxury real estate among Greek buyers. The United States followed closely, also contributing 16.2 percent of inquiries, although this marked a slight decline of 4.3 percent compared to 2023. The United Kingdom ranked third, with robust growth of 17.2 percent and a nearly equal share of 16.1 percent.

Other key markets included France and Germany, which experienced modest declines, while Switzerland and the UAE posted significant gains of 14.1 percent and 32.6 percent, respectively. In contrast, interest from Australia and Canada fell by 16.2 percent and 18.3 percent.