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Indian Realty To See Significant Growth In Next 5 Years

Eeshikka Bhagtani, Founder and CEO of EB Realty, shares insights on the key drivers of Indian real estate growth and her company's latest initiatives.

BY Realty Plus
Published - Tuesday, 17 Sep, 2024
Indian Realty To See Significant Growth In Next 5 Years

What is your outlook on India's real estate market for the next five years?

India's real estate market is expected to experience significant growth over the next five years, driven by several key factors. Continued economic expansion is likely to boost real estate demand. As India’s economy grows, so will the need for residential, commercial, and industrial properties. Rapid urbanization is expected to drive the demand for housing and infrastructure in cities and metropolitan areas. Investment in infrastructure projects like highways, metro systems, and smart cities will enhance real estate attractiveness in various regions. Increased foreign direct investment in real estate, facilitated by favourable regulations and policies, will contribute to market expansion.

How is technology impacting the real estate sector?
Technology is transforming the real estate sector in several impactful ways. Virtual Tours and Augmented Reality allow potential buyers to explore properties remotely, providing immersive experiences that can increase engagement and speed up decision-making. Big Data and Analytics are used by real estate to analyse market trends, assess property values, and predict future movements.  Artificial Intelligence (AI) driven tools helps automate tasks such as lead generation, customer service, and property recommendations. Chatbots and virtual assistants are enhancing customer interactions and streamline processes.  Enhanced Digital Marketing and Social Media platforms have enabled targeted advertising, wider reach, and more engaging content to attract potential clients. Real Estate Platforms and Apps have made property search and management easier, offering features like instant notifications, property comparisons, and virtual staging.

How do you advise investors to navigate market fluctuations?

Advising investors to navigate market fluctuations in the Indian real estate sector involves a multi-faceted approach. I would encourage investors to diversify their portfolios across different types of properties (residential, commercial, industrial) and locations. This can mitigate risks associated with market fluctuations in a particular segment or region. Investors should conduct thorough research and stay informed about local and national market trends, economic indicators, and government policies. Emphasize the importance of a long-term investment horizon. Real estate generally appreciates over time, and short-term fluctuations can be less impactful when viewed from a long-term perspective. I would advise on conducting thorough due diligence before purchasing properties. Assess factors like property location, developer reputation, and market conditions to minimize risks. Also, should ensure investors are aware of relevant regulations and policies, such as RERA (Real Estate Regulatory Authority) compliance, which can affect market stability and investment safety.

How can the industry address issue like delays and regulatory compliance?

Addressing delays and regulatory compliance issues in the Indian real estate industry involves several strategies. Implementing project management software and digital tools can enhance transparency, streamline processes, and reduce delays. Foster better communication between developers, regulatory authorities, and other stakeholders. Regular updates and clear guidelines can help prevent misunderstandings and delays. Educate stakeholders about current regulations and compliance requirements. This includes regular training and updates on changes in laws and procedures. Ensure that legal frameworks and contracts are robust and clear. Implement measures to enhance transparency and accountability in project execution and regulatory compliance. Regular audits and public disclosures can help in maintaining high standards.

How are you planning to stand out in the market in the coming times?
To stand out in the real estate industry, I consider focusing on key areas like developing expertise in a niche market or type of property. This can help differentiate me from generalists and attract clients looking for specialized knowledge. Build a strong personal brand through a professional online presence, engaging content, and active participation in local events. Show my unique personality and approach to real estate. Focus on providing exceptional customer service. Build strong relationships, offer personalized advice, and ensure a smooth, stress-free process for my clients. Stay informed about local market trends, regulations, and property values. Being a go-to source for up-to-date and accurate information can set you apart. Build a robust network with other professionals, Strong connections can lead to more referrals and collaborative opportunities.

What are the future growth plans for the company?

For future growth plans as a realtor and company leader some of the key strategies I would adopt includes, diversifying my services to include property management, real estate investment consulting, or development services. This can attract a broader client base and create additional revenue streams. Explore new geographic markets or emerging areas with growth potential. Research and enter markets where demand is increasing and competition is manageable. Build and strengthen my company’s brand through consistent messaging, a professional online presence, and targeted marketing campaigns. I would Highlight the unique selling points and success stories. Enhancing the client experience by providing exceptional service, personalized solutions, and innovative tools is a must for me. Satisfied clients are more likely to refer you and contribute to positive reviews.

 

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