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Retail as a Real Estate Anchor: Redefining Tier 2 Cities

Umang Jindal, Founder at Homeland Group talks about driving urban growth through commercial projects.

BY Realty+
Published - Thursday, 29 May, 2025
Retail as a Real Estate Anchor: Redefining Tier 2 Cities

The aspirations of India’s Tier-2 cities are no longer modest. In places like Mohali and Chandigarh, residents are seeking the same lifestyle conveniences once reserved for metropolitan hubs. Malls in these cities have become more than just retail spaces; they’re evolving into lifestyle epicentres where people shop, dine, unwind, and connect. With everything from fashion labels and fine dining to cinemas and cultural events under one roof, these retail destinations are redefining how smaller cities live, play, and grow.

According to Anarock, India's retail sector is poised for historic expansion, with a record 16.6 million sq. ft. of Grade A mall space expected to be completed across the country’s top seven cities by the end of 2026. While metro cities continue to dominate mall development, Tier 2 and Tier 3 cities are emerging as strong retail engines. Rising disposable incomes and increased digital penetration are driving e-commerce activity in these regions.

Besides, the urban fabric of Tier-2 cities is being reshaped by a growing wave of mixed-use developments, where malls are no longer standalone structures but part of a larger, integrated ecosystem. By combining retail with office spaces, serviced apartments, and entertainment zones, these projects promote a 'walk-to-everything' lifestyle that resonates with the modern, convenience-driven consumer. In tier 2 cities, such developments are not only enhancing liveability but also enabling sustainable urban densification, reducing commute times, optimising land use, and creating vibrant, self-contained neighbourhoods where work, life, and leisure seamlessly intersect.

Moreover, with global fashion brands, gourmet restaurants, co-working lounges, wellness centres, and dedicated zones for children, malls today cater to a new generation of aspirational consumers. In cities like Chandigarh and Mohali, these vibrant hubs have raised the standard of urban living, offering residents a slice of metropolitan convenience without the chaos. The result is a growing sense of rootedness among young professionals who are choosing to stay, and many who once moved to bigger cities are returning, drawn by a balanced lifestyle that now feels complete closer to home.

Further, malls in Tier-2 cities are becoming cultural signifiers of progress and aspiration. Thoughtfully designed with open plazas, art installations, and landscaped green spaces, these retail destinations are helping shape a distinct urban identity. They reflect a city in transition, where tradition meets modernity, and where community spaces are as valued as commercial ones. Hence, malls are not just about shopping; they are about belonging to a city that’s confidently stepping into the future.

Thus, Tier-2 cities are no longer on the sidelines of India’s urban story; they are actively scripting their own growth narratives. At the heart of this transformation lies the rise of retail as a powerful anchor, driving not just commerce, but community, culture, and connectivity. Future-ready malls and mixed-use developments are doing more than supporting the real estate market. As these cities evolve, retail is proving to be both a reflection of aspiration and a catalyst for sustainable, inclusive growth.

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