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Casagrand, a real estate developer in South India, has onboarded two of the region's most influential celebrities, the iconic Indian actor Nayanthara and Natural Star Nani, as the faces of its latest luxury projects, Casagrand Casamia in Chennai and Casagrand Evon in Hyderabad. This dual-brand endorsement underscores Casagrand's trailblazing strategy of aligning each flagship project with a powerful face that reflects the aspirations of its audience.
Renowned for its immersive and hyper-localised real estate campaigns, Casagrand is one of the few Indian developers to appoint exclusive ambassadors for each flagship project. With Nayanthara and Nani now fronting its luxury offerings in Chennai and Hyderabad, the brand reinforces its pioneering strategy of combining regional star power with aspirational living. Taking this vision forward, Casagrand has launched a comprehensive 360-degree marketing campaign, spanning print, outdoor, digital, high-impact innovations, and visually striking television commercials that seamlessly reflect the sophisticated lifestyle experience these landmark projects promise.
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, "At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we've consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we're not just showcasing homes but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India."
Set against the vast open sea, Casagrand Casamia's TVC features Actor Nayanthara as a queen guiding a fleet of Spanish Armada ships towards the shores of Chennai to live a limitless life in Pallavaram. As she announces their arrival, the crew erupts in joy. The commercial then transitions to present-day Pallavaram, where Nayanthara, with her signature elegance, introduces Casagrand Casamia - Pallavaram's largest Spanish-themed community that promises not only a home but a lifestyle defined by unlimited happiness, luxury, and exclusivity. The visual storytelling and her magnetic presence position the project as a true embodiment of opulence and modern living.
In Casagrand Evon, Natural Star Nani takes centre stage, embodying the essence of a refined urban sanctuary in North Hyderabad's heart. The commercial captures the architectural brilliance of Casagrand Evon, offering a glimpse into a thoughtfully crafted high-rise community that promises an unmatched living experience. With meticulous attention to detail, the narrative unfolds through expansive layouts and sophisticated amenities, highlighting Casagrand Evon as a seamless blend of luxury and tranquillity. It is a rare refuge from the city's hustle, where serenity meets modernity. Actor Nani's grounded charm and relatable presence lend authenticity to the message, positioning the property as the quintessential choice for today's discerning homebuyer.
Casagrand Casamia in Pallavaram, Chennai, is a stunning 22-acre Spanish-themed residential community, showcasing Spanish architecture. With 1300+ elegantly designed 2, 3, and 4 BHK apartments, priced between Rs 45 Lakhs and 1.36 Crore, it promises a luxurious lifestyle surrounded by lush landscapes and 160+ world-class amenities. Strategically located near key urban corridors and the Chennai International Airport, Casagrand Casamia is poised to be Pallavaram's largest Spanish-style community and a prime investment opportunity in Chennai's booming real estate market. On the other hand, Casagrand Evon, located in the heart of North Hyderabad's rapidly developing Kompally, is a masterfully crafted residential community spanning 6.8 acres, offering 579 premium 3 and 4 BHK apartments. The project combines contemporary design with over 100 world-class lifestyle amenities, providing a sophisticated living experience.
