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Indians Shift Towards Luxury: Over 62% Of Residential Sales Above Rs1 Cr

India’s premium housing market surged in H1 2025, with 62% of residential sales above Rs1 crore, signaling a shift toward high-end living preferences despite a dip in overall sales.

BY Realty+
Published - Thursday, 24 Jul, 2025
Indians Shift Towards Luxury: Over 62% Of Residential Sales Above Rs1 Cr

India’s residential market saw an inflection in demand patterns during the first half of 2025, with high-end housing emerging as the driving force. According to JLL’s latest report, apartments priced above Rs1 crore accounted for 62% of total residential sales, a stark rise from 51% during H1 2024 — highlighting a continued tilt toward premium offerings despite a dip in overall transaction volumes.

While H1 2025 recorded a 13% decline in overall residential sales to 134,776 units, premium segments — particularly homes in the Rs3.0–Rs5.0 crore range — experienced a notable 14% demand growth. Properties priced above Rs5 crore also registered 8% growth, underscoring sustained interest in luxury living. In contrast, the mass housing segment (sub-Rs1 crore) saw its market share shrink from 49% in H1 2024 to 38%, with a 32% YoY drop in sales volume.

Despite the dip in H1 activity, Q2 2025 reflected resilience, with 69,530 residential transactions — a 7% increase over Q1. Major metros — Bengaluru, Mumbai, Pune, and Delhi NCR — led the surge, jointly contributing nearly 77% of total Q2 sales. Notably, homes priced above Rs5 crore posted a 42% quarterly growth, while the Rs3.0–Rs5.0 crore bracket rose by 28% from Q1, reaffirming premium housing as the primary growth engine.

The report highlights that 29% of Q2 sales came from same-quarter launches — marking a post-pandemic record. This shift is attributed to increasing buyer confidence, driven by reputable developers offering timely delivery and strong investment value.

“The steady growth in luxury home sales indicates rising affluence, evolving lifestyle aspirations, and demand for larger, premium spaces,” said Dr. Samantak Das, Chief Economist and Head of Research and REIS, India, JLL. “Sales in Rs1 crore+ category rose by around 6%, while the sub-Rs1 crore segment declined sharply by 32% compared to H1 2024.”

In terms of new launches, H1 2025 saw 154,086 units enter the market, with Q2 contributing 74,239 units. Launches of homes priced over Rs1 crore grew 110% YoY, highlighting developers’ pivot toward high-margin premium projects. Cities such as Kolkata, Chennai, and Bengaluru led this launch momentum with notable year-on-year growth.

Across India’s seven major cities, home prices continued their upward trajectory in Q2 2025, increasing between 5% and 17% YoY. Delhi NCR posted the highest growth at 17%, followed by Bengaluru (14%) and Chennai, reflecting rising input costs and sustained demand.

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