Anusheil Chowdhury has joined Mahagun India as General Manager and Marketing Lead, taking charge of brand positioning, integrated marketing and international sales for the real estate developer’s residential and commercial projects across Delhi-NCR and international markets.
In his new role, Chowdhury will lead brand strategy and go-to-market initiatives for residential and retail developments, with a focus on strengthening project visibility, customer engagement and sales conversions. His responsibilities will include managing integrated campaigns across digital and traditional media, overseeing content, social media and search engine optimisation (SEO), and building strategic partnerships to expand the company’s market presence.
Chowdhury will also lead international marketing initiatives, including global property events and non-resident Indian (NRI) meets, to generate overseas buyer interest and drive bookings. His role will encompass planning the annual marketing calendar, managing budgets in line with sales objectives, and working with creative and media agencies to develop marketing campaigns and promotional material.
He will also track campaign performance across channels and refine marketing strategies to improve engagement, lead generation and conversion rates.
His appointment comes as real estate developers increasingly focus on integrated brand communication, digital outreach and international buyer engagement to strengthen their position in a competitive property market.
