Seclude, India’s luxury homestay industry known for building ‘Hotels Home Style’, launched its new property in the beautiful destination of Alappuzha (Alleppey), Kerala, which is known for its serene backwaters. Aptly named ‘Seclude – By the Lake’, the three-villa complex on Lake Vembanad, the longest lake in India and is inspired by the traditional architecture and design of Santorini, Greece that is admired worldwide for its whitewashed, blue-domed houses and seascapes.
Seclude - By the Lake, Alleppey offers 10 uniquely designed rooms boasting a vibrant theme equipped with all the modern amenities for the discerning guest. Each villa comes equipped with its own kitchen, living, dining, and four bedrooms each, for vacationing foreign tourists, working getaways, or short stays due to its close proximity to Cochin International Airport. A host of local and international dining options are also available for guests to enjoy as well.
With the new launch, Seclude has strengthened its position as a pioneer within the ‘Branded Homestays’ ecosystem, a fast-growing category of Indian hospitality and tourism. It currently runs ¬15 boutique properties (YOY growth over 50%), in offbeat areas of popular destinations such as Palampur, Shimla, Mussoorie, Kasauli, Ramgarh, Landsdowne and Goa, with plans to further expand its footprint across India and beyond.
“Alleppey is called the ‘Venice of the East’, and there’s a reason why its picturesque tranquil canals and lagoons draw a significant portion of Kerala’s inbound tourism. We are delighted to offer a whole new hospitality experience to guests visiting Kerala packaging in Ayurveda massage, Shikara / Houseboat cruises on the Lake with picnic options. We’re ecstatic to see the way this property has shaped up and look forward to establishing ourselves as the leader in Branded Homestays across India.” says Ramit Sethi, Founder, Seclude.
Seclude – By The Lake is the luxury homestay brand’s second property in Kerala, taking their room inventory to 23 rooms within the state. Seclude already runs its 13-room boutique resort Seclude Marari Sands, which is a 25-minute-drive away from Alleppey. The proximity to the sprawling Seclude Marari Sands property opens up the opportunity for vacationers to enjoy a facilitated drive to and from the Alleppey property, followed by a Houseboat or Shikara ride on the Lake. The idea was to create a being a hassle-free one-stop solution for tourists looking for a 3–5-day itinerary in Kerala.
“Our Greek theme will have accents of blue paired with white, providing a sharp and effective contrast and adding to the luxury homestay experience. Everything from upholstery and mosaic-tiled coffee tables to the building facade would be Greek-inspired. We’re honored and excited to welcome guests to a truly unique experience.” adds Rohit Sethi, Founder, Seclude.
According to Kerala Tourism, the domestic tourist arrival to Kerala during the year 2021 showed a huge increase of 51.09 % over the previous year’s figure. In 2021, about 3.5 lakh domestic tourists visited the district of Alappuzha.
