On World Painter Appreciation Day, May 5, Nippon Paint pulls the curtain back to shine a much-deserved spotlight on the unsung heroes of our homes: the painters. As a part of their ongoing efforts to highlight the craftsmanship and dedication of these skilled individuals, Nippon Paint India has introduced an exciting new initiative that aims to elevate the status of painters and their vital contribution to the home beautification process.
This initiative is NEO by Nippon Paint, a unique offering that provides homeowners a comprehensive and seamless experience in painting and home improvement. This innovative approach reflects Nippon Paint's dedication to creating beautiful living spaces, while also recognising the people who make those spaces come alive.
In a ground-breaking move, Nippon Paint has redefined the role of painters, renaming them Home Stylists. This shift is designed to move away from the traditional view of painters as just service providers and instead recognise them as creative professionals who play an integral part in shaping the aesthetic appeal of homes and spaces.
As part of this transformation, Nippon Paint has launched several initiatives to help elevate the stature of painters. The introduction of Home Stylist soft skills training will empower painters with the knowledge and confidence to offer more holistic, creative solutions to homeowners.
Alongside this, the launch of the Home Stylist Uniforms 2.0- which includes branded uniforms, essential kits, and ID cards, reinforces this professional identity and instils a strong sense of pride and purpose within the community.
To date, over 100 painters have been trained and certified as trusted colour experts, equipping them to offer valuable advice and elevate the painting experience. These painters, now regarded as professional Home Stylists, are being equipped with the skills and recognition they deserve.
Further amplifying the celebration of painters' work, Nippon Paint has introduced the first-ever Painter Anthem in the industry - a vibrant, professionally produced rap song created in collaboration with a well-known artist. This anthem not only celebrates the talent and dedication of painters but also strengthens the brand's commitment to raising awareness of their crucial role in home design.
Mahesh Anand, President of Nippon Paint India's Decorative Business, said, "Painters are the unsung artists behind every vibrant wall and inspiring space. On World Painter Appreciation Day, we're not only honouring them with words but also with a lasting identity. By recognising them as Home Stylists, we acknowledge their critical role in shaping our homes. The launch of the Painter Anthem further underscores our commitment to giving them the recognition they truly deserve."
