Abu Dhabi Group Yas Launches New Division, ‘Taraf’ for Luxury Homes

Abu Dhabi-based investment group Yas Holding has launched a new real estate division, Taraf, to introduce a new standard of luxury, high-quality and uniquely crafted properties to residents and investors, in the UAE region and beyond.

As a luxury and boutique residential property developer, Taraf will deliver curated and exclusive residential properties in iconic and prime locations across the UAE, for discerning national and international clients, said Yas Holding. The launch of Taraf coincides with the continued growth of the UAE property market on the back of government initiatives to build economic resilience and growth, it stated. The focus will be on properties that add value not only to the lives of their residents but also to the surrounding environment with the future in mind, it added.

Announcing the launch, Yas Holding CEO Low Ping said, “We are delighted to launch Taraf at a time when the UAE is witnessing a surge in long-term investments supported by strong confidence in the country’s economy, which has strengthened in recent years and is expected to witness continued growth. Taraf aims to shape inspiring lifestyles through the development of exceptional, exclusive, and enduring properties which create long-lasting value. While standing the test of time, Taraf’s properties will bring a sense of comfort and tranquility."