Italian Fashion Brand Enters Pakistan Luxury Housing Market

Leading brand Versace ceramics is set to enter the Pakistani market as part of a proposed $30 million investment in Lahore in a luxury housing venture. UAE based Diyar Homes announced collaboration with leading Italian design house Versace ceramics and Gardenia Orchid

BY Realty Plus
Published - Friday, 17 Sep, 2021

Leading brand Versace ceramics is set to enter the Pakistani market as part of a proposed $30 million investment in Lahore in a luxury housing venture. UAE based Diyar Homes announced collaboration with leading Italian design house Versace ceramics and Gardenia Orchidea on their $30 Million One Canal Road, luxury residential scheme in Lahore. Versace’s Francesco Lano announced that flooring and walls at One Canal Road in Lahore will be decorated by Versace ceramics - a first of its kind in Lahore. Zeeshaan Shah said: “It is an honour for us to be bringing a company of this stature to our project in Pakistan. We have worked with Versace Ceramics and Gardenia Orchidea on our international projects and now to bring them to Pakistan is a testament to the new levels of luxury One Canal Road will introduce to Lahore." Under the current design scheme at One Canal Road we’re looking at a record breaking 20,000 square feet+ of amenity space including a majestic 6500 square feet lobby entrance with 28 feet high ceilings, which will all be finished in the finest Italian Versace ceramics. This level of finishing and amenities are usually only found in the world’s most luxury hotels and that is the lifestyle we’re introducing to residential real estate. Representing Versace Ceramics and Gardenia Orchidea, Francesco Lanno said the leading Italian brand was excited to be working on a first of its kind development in Pakistan. He said: “At Gardenia we look to develop long-term collaborations with likeminded and design conscious luxury developers and I’m certain our global collaboration will continue to gain strength as they now roll out their super luxury developments across Pakistan and internationally.”

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