The launch marked the formal debut of FashionTV Acacia, a branded residential development that combines BNW’s architectural approach with FashionTV’s design sensibility.
The project is located on Al Marjan Island in Ras Al Khaimah, an area currently undergoing rapid development and positioning itself as a hub for tourism, investment, and luxury real estate within the UAE.
FashionTV Acacia aims to bring a design-forward, lifestyle-oriented residential experience to a growing region. With a mix of 1 to 4-bedroom apartments and penthouses, the project incorporates amenities such as wellness areas, private lounges, and sea-facing communal spaces, aligning with broader trends in branded urban living.
Ankur Aggarwal, Chairman and Founder of BNW Developments, shared his perspective on the collaboration, “In an age where consumers are no longer just investing in space but in identity and experiential value, FashionTV Acacia presents a distinctive proposition. This is a carefully designed confluence of global culture, regional ambition, and the language of lifestyle. At BNW, we’ve always believed in creating meaningful intersections between established industries and transformational real estate. Following our successful foray into heritage-led luxury through our collaboration with IHCL for Taj Wellington Mews, it was essential to explore a completely different dimension this time, one rooted in contemporary culture and aspirational living. FashionTV, with its unparalleled global resonance, offered just that.”
He further emphasized the relevance of Ras Al Khaimah in this vision, “Al Marjan Island, and Ras Al Khaimah as a whole, are no longer peripheral players. With strategic infrastructure investments, global hospitality interest, and visionary governance, this region is fast becoming a nucleus for new-world urbanism. FashionTV Acacia is designed to match this energy, a future-forward offering built within a destination that itself represents the future.”
Vivek Anand Oberoi, Managing Director and Co-Founder of BNW Developments, added a thoughtful layer to the partnership, “FashionTV Acacia was never about aesthetic indulgence alone. It’s about capturing a cultural pulse, the global shift toward curated spaces that reflect individual identity. We see the home as an extension of expression. With this collaboration, we’ve translated the ethos of FashionTV… its editorial sharpness, its contemporary rhythm into an architectural experience. It’s not a project we launched, but a philosophy we built.”
He added, “There’s also something incredibly compelling about Ras Al Khaimah right now. It offers the openness of vision that cities often lose with time. By anchoring this project on Al Marjan Island, we’re positioning it at the nexus of nature, policy, and international attention. This is where the next chapter of UAE's development narrative is being written, and we’re proud to contribute to that growth story.”
Maximilian Dennis Edelweiss, representative of FashionTV and CEO of IP-Nation, remarked, "To collaborate with BNW was to find a partner who understood that real estate today is about crafting meaningful experiences. Together, through FashionTV Acacia, we’ve imagined a space that blurs the line between fashion and function, turning lifestyle into a livable legacy."
BNW Developments has positioned itself within the UAE’s real estate sector through a series of branded projects, including Taj Wellington Mews and FashionTV Acacia. These developments reflect the company’s focus on partnerships that blend design concepts with lifestyle branding.
Additional collaborations are currently in progress, with the company stating its intent to continue exploring residential projects that incorporate narrative-driven and strategic design approaches.
