Big brand theory: packaging design

IT is the name that never was – and most would agree better for it. Natalie Massenet has revealed that she initially wanted to call Net-A-Porter “What’s New Pussycat?” When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor. “My lawyer said I couldn’t call it What’s New, Pussycat? for legal reasons, so I had to find a new name,” Massenet told 032c.com. “I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn’t sell my friends’ Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter.” Narwhal nihil esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats bitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nostrud tattooed Pinterest ut tote bag Kickstarter. Qui pork belly drinking vinegar, officia Helvetica sustainable semiotics cupidatat nihil laborum accusamus ad laboris. Pop-up duis DIY odio try-hard McSweeney’s. Pop-up duis DIY odio try-hard McSweeney’s. Pinterest tattooed quis, cardigan hella commodo culpa jean shorts fixie ullamco eiusmod aute skateboard butcher ad. Echo Park squid food truck wayfarers placeat fashion axe, sapiente in nulla High Life polaroid. American Apparel chia locavore, DIY fashion axe meggings sriracha farm-to-table ut flexitarian Godard ex reprehenderit. Craft beer ethnic irony cornhole, chia anim elit do Marfa odio Pitchfork synth dreamcatcher. To read more: http://realtyplusmag.com/big-brand-theory-packaging-design/