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BRINGING IN CUSTOMER CENTRICITY IN REAL ESTATE

D. Kishore Reddy, Founder & CMD, MANA Projects Private Limited briefs on how real estate developers are giving assets to reduce home-buyers' maintenance costs.

BY Realty Plus
Published - Monday, 07 Aug, 2023
BRINGING IN CUSTOMER CENTRICITY IN REAL ESTATE

In the world of real estate, customer-centricity is heralding a transformative shift, redefining the way developers approach property development. Today, visionary real estate companies are placing the needs and preferences of their customers at the forefront of their endeavors. By fostering a sense of community and embracing sustainable practices, the real estate industry is entering a new era of unparalleled customer satisfaction and well-being.

The focal point of this innovative customer-centric approach that involves reducing home buyers' maintenance costs through the inclusion of essential services within properties lies in understanding the post-purchase challenges faced by home buyers, particularly concerning high maintenance costs. To address this concern, developers are proactively integrating thoughtful amenities within their properties. 

These amenities range from essential services via third parties who can maintain these spaces and introduce amenities like coffee shops and laundry facilities to convenience stores, communal spaces, spa facilities, and even fitness centers, all designed to enhance residents' quality of life. Imagine starting your day with a fresh cup of coffee from the in-house cafe, conveniently doing your laundry without leaving the premises, and having access to a well-stocked convenience store for everyday needs. 

Not just that, you can also enjoy a rejuvenating spa experience or hit the fitness center for a quick workout, all within the comfort of your home. By thoughtfully considering the diverse needs of modern homebuyers, developers are transforming residential properties into havens of convenience, where every aspect of daily life is catered to, reducing maintenance costs and elevating the overall living experience. This customer-centric approach not only addresses the financial concerns of homeowners but also fosters a sense of belonging and fulfillment, making the property truly feel like home.

A unique system has been devised to reduce maintenance charges for homeowners. Instead of the traditional maintenance fee structure, some developers have introduced a builder association model. Under this arrangement, homeowners contribute to a collective fund managed by the builder association, which oversees the upkeep and maintenance of shared amenities. As a result, individual homeowners enjoy reduced maintenance costs while benefiting from access to a range of services that enrich their daily lives.

The creation of vibrant communities within properties has become a primary objective of customer-centric real estate developments. By incorporating inviting social spaces and community-oriented amenities, developers aim to foster a sense of belonging among residents. Coffee shops and gathering areas serve as natural meeting points, encouraging social interactions and nurturing a warm and inclusive atmosphere within the property.

Beyond the amenities, real estate developers are actively engaging with customers to better understand their evolving needs and preferences. This customer-centric approach helps in continual innovation, ensuring that properties are tailored to align with the lifestyle requirements of the residents. By empathizing with customers and involving them in the development process, developers can create spaces that truly resonate with the aspirations of their clientele.

Furthermore, sustainable and eco-friendly features have become a hallmark of customer-centric real estate projects. Developers are incorporating energy-efficient solutions and environmentally responsible practices to meet the growing demand for sustainable living options. This commitment to sustainability not only aligns with the values of modern home buyers but also contributes to a positive impact on the environment.

Wrap up

As we embark on a journey through the realm of real estate, it becomes evident that customer-centricity is revolutionizing the way developers approach property development. By placing paramount importance on reducing maintenance costs and offering thoughtful amenities, real estate projects are elevating the home-buying experience for their valued customers. 

This unwavering commitment to the customer, combined with sustainability endeavors and community-focused initiatives, lays the foundation for a future where homeowners revel in a lifestyle that exceeds all expectations. As developers throughout the industry wholeheartedly embrace these customer-centric practices, the landscape of real estate is poised to witness an era characterized by unparalleled customer satisfaction and overall well-being.

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