CELEBRATE THE SPIRIT OF WOMANHOOD EVERY DAY

Since childhood, I was very keen on being a businesswoman and I was fortunate enough that after marriage as well my family encouraged and supported me to pursue my dreams. 

Our family has been in the electrical industry for decades now. 22 years ago, when we started our cable and wire manufacturing business in India, it was primarily dominated by unorganized players selling sub-standard products thus endangering the lives of the customers. 

The Uphaar cinema incident had shaken the entire nation which inspired us to bring world-class quality products to India which also ensures that the safety of consumers is not compromised. Wires and cables is a low-interest category product and to top it all creating awareness about the product where we have to ensure that the consumer is involved in the decision-making process has been a challenge ever since. 

Challenges like this inspire me to take that lead in the business and continue working in this field where I am also instrumental in creating a difference in the lives of consumers. When I see the results of our efforts, it is quite fulfilling to me and inspires me to continue down the same road.

Every woman is special. She is a creator, multitasker, capable, focused and sincere, you have the right to pursue your dreams. Take pride in whatever you are doing and wish to do, you have the power to achieve everything that you aim for just trust yourself, be confident and keep moving towards your goal. You deserve everything and more. Respect yourself and the women around you, inspire and support each other, and celebrate the spirit of womanhood every day.