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Green is New Gold: Businesses Want Sustainability

As per Naveen Yadav, Founder, Navraj Infratech, Green real estate, from a market perspective, is slowly but steadily shifting from a niche offering to mainstream.

BY Realty+
Published - Wednesday, 14 May, 2025
Green is New Gold: Businesses Want Sustainability

As industries advance, it is evident that sustainability was not as impactful in the past as it is now. The shifts in perspective in the real estate industry is very clear with the surge in the supply and demand for green buildings. With the increase in green awareness campaigns, businesses shifting their strategies towards adaptation aids, and international goals, green real estate is on the rise.

Understanding Green Real Estate

As the name suggests, green real estate includes activities under its umbrella that involve the development, construction and operations of buildings while conserving the environment. Green buildings are equipped with the latest technologies including energy saving gadgets, efficient water management practices where to reuse water, reduction of waste, and the materials used for construction are eco-friendly. Also referred to as green spaces, this goes beyond eco-friendly because the quality of life in these spaces is greatly enhanced by proper ventilation, abundance of light, as well as moderate and controlled temperatures.

The Business Model of Adoption through Demand

Green corporate real estate development is primarily driven by green demand constituents of a business. The needs for proprietors of these commercial spaces have shifted to include environmental, social and governance (ESG) scores. Not only for compliance purposes or inflating their image to investors, but also as a matter of corporate reputation, registering companies prefer office spaces that enable them to achieve ESG targets.

In addition to energy savings, steered operational greenhouse savings, and overall improved employee wellness make all green buildings a prudent choice. Energy savings alone is a major consideration because energy enclosed and diagramed windows improve the overall image of a building therefore attracting more customers.

Support from Policy Strengthening the Sustainability Momentum 

Government policies and incentives have further reinforced shifts towards this sustainable initiative. Policies in the urban development sector in India are becoming increasingly open towards green initiatives. Various state governments have their policies to provide additional FAR, property tax holidays, and expedited approval processes for green certified works. At a higher level, programs like the Smart Cities Mission and Energy Conservation ECBC are also aimed at enhancing urban decadence sustenance.

This policy backing is vital in making sure that the green real estate movement is not limited to premium commercial properties, but also encompasses more mainstream and affordable developments.

Market Outlook and Long-Term Value

Green real estate, from a market perspective, is slowly but steadily shifting from a niche offering to mainstream. Sustained non-residential consumers and investors' awareness is catalyzing developers to embrace sustainability even without frameworks. Research has shown that green-certified buildings tend to have greater rental yield, lower vacancy rates, and better tenant retention compared to non-sustainable buildings, especially in the commercial space.

A distinct preference is now emerging among investors, especially institutional and foreign players, toward green sustainable assets. These buildings are viewed as more resilient—less prone to obsolescence, and more sheltered from regulatory environment and economic risk. With ESG considerations becoming increasingly central to investment strategies, real estate portfolios that contain sustainable properties will likely enjoy a greater boost.

The Path Ahead

Encouraging as this is, the industry grapples with several other challenges. Green real estate is believed to be more expensive than traditional construction, although advances in technology and economies of scale are starting to close that gap. In addition, knowledge and understanding of, and capacity to implement, sustainable building practices need to be raised among local authorities and small-scale developers.

Looking toward the future, the integration of green real estate will require the cooperation of public policy experts, developers, businesses, and consumers. A shift in thinking is needed where sustainability is treated not as a supplementary feature but as a foundational principle of design and planning.

With public policies and business strategies prioritizing green initiatives, sustainable real estate has the potential to significantly change urban landscapes. It is the nexus of ecological responsibility, economic viability, and social well-being. The heightened focus on this area is not merely a passing phase but rather a critical progression in the effort to achieve a more sustainable built environment.

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