Even with a stable macro-environment and India’s impressive economic growth, more than 70% of Indian real estate brands fail to attain the desired sales velocity. Why?
Building a Niche: Customers prefer associating with developers with a strong brand narrative and who deliver a unique home-buying experience. For rapid sales, developers compare their project offerings to those of other brands or emerge as a lookalike of a major player in the city.
Unreliable Broker Network: Developers ignore investing in nurturing a broker network until they need it. Brokers influence ~70% of transactions in primary markets and require constant communication and trust-building; most real estate brands fail to deliver on that expectation.
Limited Vendor Ecosystem: A successful project needs the backing of partners with the right intent, access, and technology. In cases where existing vendors fail to scale, finding and on boarding new trusted vendors becomes a pain.
Complex Tech Products: Most prop-tech products are either, too complex or expensive, hindering the product’s usage. Realty firms lose time, money, and opportunities because of the high learning curve and eventually end up moving back to Excel workflows!
KEY DISRUPTIONS INTRODUCED BY PROPACITY
The Propacity ecosystem helps developers operate. It is India’s most user-friendly real estate platform, which accelerates the performance of both - builders and their teams! It, supercharges sales velocity manage leads, documents, inventory, finance, operations analyze data and share actionable insights trains the broker network for success.
GROWTH PLANS OF THE COMPANY
Over 50+ developers and 1500+ brokers today are powered by Propacity. We are soon closing our first institutional round, have been backed by some of the top industry leaders, and are living Day 0 at Propacity. In the future, we’d like to be the default OS for real estate.
