Kamal Manchanda, Founder & Director of Brand Realty Investors Group (BRIG), shares with Senior Correspondent Asma Rafat how his 25-year journey in real estate has shaped BRIG’s unique investment philosophy.
From transparent SPV-backed models to rigorous due diligence and structured exits, Manchanda explains how market intelligence and legal frameworks drive long-term returns while ensuring security and sustainable growth.
How has the BRIG platform evolved since its inception?
Kamal Manchanda: BRIG was founded on a strong foundation of over 25 years of experience in the real estate sector, encompassing real estate investments, project development, broking, underwriting, and funding transactions. At its core, BRIG operates with an investor’s mindset, offering a structured and disciplined approach to wealth creation through real estate.
The group specializes in forming formal, well-governed investor cohorts that primarily focus on plotted land projects, with clearly defined entry and exit strategies to ensure transparency and capital security.
BRIG is like an alternative investment platform tailored for discerning HNI investors seeking long-term value. While the addition of new investors is selective, the association model is built for lasting relationships, sustained growth, and consistent returns.
What is BRIG unique model of land investment?
Kamal Manchanda: Tradewell Holdings Ltd (THL) is the parent company behind BRIG and serves as the lead and anchor investor in all Special Purpose Vehicles (SPVs) created for land investment opportunities. THL and its promoters ensure that all groundwork is completed and the land is registered in the name of the SPV before any equity is offered to investors.
BRIG conducts rigorous in-house due diligence on every project and actively encourages each investor to undertake their independent due diligence. This transparent and investor-first structure ensures a high level of confidence and security for all stakeholders.
From acquisition to exit, the entire process is managed end-to-end by the BRIG management team, with no additional costs to investors, ensuring simplicity, accountability, and long-term value creation.
Land investment is often perceived as high risk and opaque.
Kamal Manchanda: Land acquisition is a complex and skill-intensive process. Leveraging its extensive experience and strong industry network, BRIG is uniquely positioned to identify high-potential land investment opportunities. Each opportunity is backed by robust legal due diligence and meticulous documentation, significantly minimizing land-related risks. While unforeseen challenges may still arise, BRIG proactively prepares for such scenarios, ensuring continuity and protection for its investors.
As the lead investor in every SPV, BRIG addresses most concerns that potential shareholders may have, fostering complete alignment between investor interests and SPV management. This leadership role not only enhances transparency but also instills trust and confidence across all stakeholders.
What key lessons and principles have guided BRIG’s investment philosophy?
Kamal Manchanda: BRIG has developed a deeply informed investment approach grounded in key industry learnings. The current model is a direct result of this experience and is designed to prioritize security, clarity, and long-term value for investors.
BRIG focuses exclusively on plotted land projects that have the potential to evolve into well-planned, approved developments. Investments are considered only when there is clear visibility on both exit pricing and timelines from the outset. The group maintains a strict policy of rejecting proposals where there are any doubts related to the developer's credibility, land title, usage permissions, or regulatory approvals.
A majority of proposals are filtered out through this rigorous screening process. Only those that meet BRIG’s non-negotiable investment criteria are shortlisted, ensuring that quality and investor interest remain paramount.
At BRIG, a long-term vision is not just a belief; it’s the cornerstone of the company’s philosophy, culture, and operational success. The model is purposefully built to avoid short-term gains in favour of sustainable value creation and investor trust.
BRIG’s day-to-day operations are driven by continuous market intelligence gathering, proactive tracking of legal and regulatory frameworks, timely resolution of issues, and fostering enduring relationships with investors. A disciplined focus on projected returns, risk scenarios, and timely strategic responses ensures that every investment decision is both prudent and future-ready.
This long-term, insight-driven approach is what sets BRIG apart in the alternative real estate investment landscape.
