PARÉ Aims To Transform Interior Designing Landscape

Share with us in brief the journey of Pare Innovations.

It's been quite an interesting journey for Pare Innovations. Founded back in 2020 by my father Mr. Bipin Parmar and me (Mr. Parth Parmar), the company started with a vision fuelled by innovation and a relentless pursuit of quality.

With a deep commitment to holistic development, PARÉs ideology encompasses the entire process of product ideation, design, and manufacturing, ensuring the highest standards of quality and innovation from concept to final product. We bring over 25 years of collective experience to the company, leveraging the market acumen to drive innovation and long-term growth.

Today, with over 15 innovative products in our arsenal, we have products available in 45+ shades, including the popular Soffit variation. These products, which fall under the categories of Innov+, Easy+, Dura+, and Innov2+, represent significant achievements as they are all manufactured exclusively in India, with 60 percent of them being ground-breaking improvements that are unique to the market.

PARÉ has emerged as a frontrunner in the industry, setting benchmarks in sustainability and customer satisfaction. Our year-on-year exponential growth rates crossing over 100 percent, speaks volumes about the company’s rapid expansion and increasing market influence.  As a home-grown business, I with all modesty would mention that we are a proud custodian of the Government of India ‘Make in India’ campaign philosophy wherein we create products in and for India.

And let's not forget our strategic partnership with DANUBE Building Materials, which has catapulted us onto the global stage, spanning more than seven countries, including the UAE.  Pare Innovations & Danube recently organized a highly successful grand launch event, which took place in March 2024 and garnered remarkable attention and participation from over 700 esteemed dealers within the UAE region. The event served as a platform to showcase the synergies between our two entities and underscore our commitment to delivering exceptional value to our customers.

What have been the major milestones for the company?

As mentioned, we have achieved remarkable business growth and expansion within a mere three years since its inception. Originating during the COVID-19 pandemic with a modest staff of under 10 people, we now boast a workforce of 200+ employees.

PARÉ s and my journey collectively took a pivotal turn during my international travels, where I noticed a dearth of innovative products in the Indian market. This realization sparked extensive research, leading to the decision to align with the Government of India’s ‘Make in India’ campaign and establish a manufacturing facility for Soffit Panels. The launch of Soffit Panels received a positive response from Indian consumers, resulting in a surge of demand and the investment in additional machinery to double the manufacturing capacity within a few months.  

This marked the beginnings of PARÉ’s transformation into a manufacturing powerhouse, despite the challenges posed by the pandemic. With strong focus on excellence, PARÉ implements strict quality control measures and sustainable manufacturing processes. This not only allows the company to adhere to international standards, but also enables them to strategically develop products to meet market demands.

 How is the latest launch INNOV2+ different in its segment

 The latest launch, INNOV2+, stands out in its segment due to several key features. 5 unique never seen before designs, available in 20+ shades in both basic and dual tone shades. Dual tone shades itself is a USP due to the unique black background it gives the panels for a more opulent look. The additional qualities of it being easy to install and waterproof are dream features for residential and commercial users. Unlike traditional panels, INNOV2+ offers both basic and dual-tone variations, providing customers with more customization options. Additionally, we have launched a sheet that can be interlocked with the EASY+ Panels that can create a fluted wall panel + plain sheet look that can be used to break the pattern. We are getting great response for this product from architects & interior designers. the Sheet and We launched Pastel Shades too due to its trendiness over the current consumer choices.Pastel + Dual-tone panels cater to diverse aesthetic preferences. The launch of INNOV2+ underscores PARÉ's dedication to innovation and meeting customer demands, further reinforcing its position as an industry leader.

INNOV2+ positions itself as a versatile and sustainable choice for interior surfaces, offering a 10-year warranty and eco-friendly attributes such as recyclability and maintenance-free qualities. Suitable for residential, commercial, and infrastructural projects, these panels redefine the possibilities of modern construction. With INNOV2+ Panels, we are setting a new standard in the industry by offering unique designs that not only enhance the visual appeal of spaces but also provide practical benefits. This launch is a testament to our commitment to innovation and excellence.

What are the new products and launches on the anvil?

PARÉ Innovations has several new products and expansion plans on the horizon.  In anticipation of the future, we are set to introduce three innovative product categories in the upcoming fiscal year, strategically targeting identified market gaps. This ambitious initiative reflects our commitment to not only sustaining its trajectory of innovation and market leadership but also addressing evolving industry dynamics and fulfilling market demands. With a dual focus on geographical expansion and the introduction of ground-breaking product lines, we position ourself as an industry frontrunner dedicated to meeting the ever-changing needs of the market.

In addition to its existing successes in the B2B sector, we are also set to venture into the B2C sector by launching experience stores across India. These experience stores will not only showcase PARÉ's versatile range of products but also provide customers with firsthand experience of its design excellence. By expanding into the B2C sector, PARÉ aims to transform the interior designing landscape, offering consumers direct access to its innovative solutions. This strategic move highlights PARÉ's versatility and commitment to meeting the evolving needs of both business and individual consumers.

Thereby, with a focus on innovation, sustainability, and top-notch manufacturing practices, PARÉ is poised to continue revolutionizing the construction materials industry and make a significant impact in both domestic and international markets.