We all know how technology is evolving with each day and more and more businesses are getting better results and achieving far better efficiency in terms of performance output. One such aspect is the evolution of cloud computing.
Cloud computing stands for the use of remote servers on internet to store, manage and process data. In simpler terms, cloud computing is conducting functions like — storage and management of database, networking, analytics and software supervision — over the internet or ‘The cloud’ instead of using local server or a personal computer.
Post Covid 19, cloud computing has garnered more attention. Along with lot of other industries, the tectonic shift to cloud computing is now starting to witness on the real estate sector too. As per a recent survey, as much as 80% of real estate companies have adapted to some or the other form of IT solutions and cloud computing for their operations. Some have shifted partial operations like lead management and customer management while others are relying on cloud for full-fledged functioning.
Cloud computing benefits realty agents in numerous ways— starting with enhanced customer care relationship. Through cloud, consumers have the option of accessing all the information at any time and from anywhere without having to physically visit the real estate developer’s office. They are also offered with immediate query redressal online, so they don’t have to wait or make efforts to clear their doubts.
The next most important benefit of all is — data tracking services through cloud. Computing through cloud allows systematic storage and management of gigantic amount of data without much hassle, further leading to sorted data tracking. The real estate agents can also keep tabs on consumer activities like who visited their page or opened their marketing emails. Hence enabling them to figure out trends like which area is generating more leads or what kind of properties are much in demand. Further helping companies to expand their businesses and enhance customer base.
The next key benefit of cloud computing is its cost-effectiveness. Conventionally, companies had to buy various software and hire staff for computing manually but now with cloud-based systems they can save several levels like data storage costs, processing cost, software analytics, operational cost and most importantly the in-house personnel cost.
Along with cost-effectiveness, cloud computing also increases productivity as it allows 24/7 access and faster functioning like quicker documentation, easier accounting and also decreased paperwork. Even the marketing campaigns can be drafted and implemented in less time. Because of the flexibility that comes along with functioning through internet internal collaboration also improves leading to smooth functions inside the organisation.
The scalable technology allows employees to use resources only as per their need without any sort of surplus consumption and wastage of assets, eventually downscaling the needs.
Last but not the least, cloud offers enhanced security for their data owing to high incorporation of security protocols in the system. Since it lends increased security in comparison to corporate firewall it becomes highly unlikely for hackers to access confidential information through malware.
It is because of all these reasons that cloud computing is growing at an exponential rate, more and more real estate companies are opting for it and embracing it.
