Strategic Outlook For A Competitive Edge

Yash Brahmbhatt Founder & CEO Of Shilp Group Founded The Company In 2004 With The Vision To Cater To The Intricate Needs Of Homes And Workplaces. Speaking To Sapna Srivastava, He Briefs On The Current Real Estate Environment Of Gujarat.   Yash Brahmbhatt is considered to be a pioneer in the Gujarat property development, having successfully led Shilp Group into all formats of real estate. His strategic outlook of the land & real assets has given the firm a competitive edge far outweighing the market. What are the Short and long term impacts of pandemic on various asset classes of Gujarat real estate? The pandemic will last for a short phase like many other natural calamities that Gujarat has faced earlier and still stayed strong. In fact, the month of June saw 50%- 60 % real estate sales happening with buyers taking the advantage of Unlock phase 1.0 and the reduced property prices.The luxury properties priced above 3.0 Crore are the worst hit as they are a big ticket purchase. The mid segment and affordable properties are still in demand, as it is considered a secure investment and it fits the buyers scarce financial resources. What are some of the steps the state government can take to help revive the housing market of Gujarat? While, the Centre and state governments are working towards helping citizens in this worsening situation, the Gujarat developers governing body GIHED CREDAI, too has presented its suggestions to the state government. The developers have asked for reduction in stamp duty which will not only provide financial relaxation to the buyers, but would also boost demand and investment in real estate. Banks too have reduced the interest rates on home loans and if payment plans can be made easy from builder’s side, it will generate greater sales. How are developers redesigning their projects in sync with new requirements of wfh, open spaces and easy access to daily convenience? In Ahmedabad, the culture for Work from Home is temporary unlike cities of Mumbai, Delhi or Bengaluru. The buyers here are more inclined towards open green areas and spacious houses. Therefore, developers are providing bigger balconies and more green areas in their projects. Also, in affordable schemes, bigger size rooms and attached balconies are being included.  In workspace also, people now prefer bigger offices and projects are being designed accordingly. What are Some of the latest projects of the company and their unique features? Shilp Group has been investing in localities of today that will define the geographies of tomorrow. The company was the first to launch a major project on the landscape of Sindhu Bhawan Road which has now become the shine and sheen for the city’s successful. Our latest residential and commercial projects include – Shilp Shaligram is a residential project for 3BHK and 4BHK. The uniqueness of this project is its location which lies in one of the prime areas named Vastrapur in the middle of the city. It has 10 towers bifurcated into 7 standalone towers for 4BHK and rest 3 towers comprising 3BHK. As the towers are standalone, the residents get 3-side open space. It has a central park of 36000 square yard and consists of world class amenities and security features. Shilp Corporate Park at Rajpath - Rangoli Road is the only Grade-A commercial project in that location. The complex has 2 blocks. Wherein, Block A will have offices as well as retail spaces and Block B will feature only prime offices How has your company been managing the sales in the current scenario? At Shilp Group, we are employing various sales strategies –Digital marketing is the most impactful sales medium in this crucial time. Platforms like Facebook marketing, bulk SMS on Whatsapp and Google marketing have helped us as well as the clients to grab the information. Not to lose touch with our clients during lockdown, we have been doing zoom meetings, Facebook webinars that have been helping us to crack deals. In addition, flexible plans, good offers and the most required -Online bank transfers have made our clients happy. I would say, we have not missed any opportunity to provide utmost comfort to our clients in this pandemic situation.