Anuj Puri has over 30 years' experience in Indian and global real estate markets and is a trusted advisor to developers, occupiers and investors. He is widely acknowledged for revolutionizing the real estate sector with his visionary outlook and technology based solutions.
Anuj Puri set up ANAROCK in 2017 which is now the largest independent residential agency in India with significant presence in GCC countries including Dubai. “We will continue to add new geographies as well as business verticals and most importantly, we will focus on developing our PropTech products and services to help usher Indian real estate into a vibrant tech-driven era,” Anuj added.
Enumerating the biggest challenges he encountered in his professional journey, Anuj said. “The Global Financial Crisis (2008-2009), impacted the Indian economy severely. The company I headed in that time was no exception. The government’s demonetization move of 2016 caused a lot of turmoil, requiring all businesses to recalibrate and reposition. The COVID-19 pandemic too caused significant disruptions to businesses and the real estate. Paradoxically, the pandemic later on turned out to be a positive reset for the residential real estate sector."
Over the years, he has seen the Indian real estate advancing significantly. “With the advent of different reforms and regulatory changes, the industry has changed from being a traditional, unorganised sector to one that is more structured and organised. In 1990s, India's economic liberalisation laws allowed for foreign investment in the real estate market. As a result, the industry expanded, and novel techniques and technology were adopted. RERA was introduced in 2016 and has enhanced transparency, accountability, and consumer protection. The real estate industry has also undergone a tremendous transformation as a result of technology like real estate portals, online reservation systems, and mobile applications. Also, as concerns about climate change and sustainability have begun to peak, green building techniques have become more prevalent,’ he elaborated.
For Anuj Puri, his greatest professional achievements are, successfully navigating the merger of Trammell Crow Meghraj and Jones Lang LaSalle to form one of India's largest real estate companies in 2007, launching ANAROCK Group in 2017 and making ANAROCK profitable in less than three years of its launch.