HOW HAS THE BRAND GROWN AND EVOLVED IN INDIA?
Duravit India brought “good design” home from Germany and carried forward the Duravit brand successfully in India. Understandably, within a span of 19 years, the Duravit brand in India has propelled itself to the position of one of the most loved designer brands in the market.
The main business comprises the project supply as well as the retail supply. We have made an impact in India as a premium designer bathroom brand with a strong presence in leading luxury hotels and premium residential apartments.
Today we are a well-accepted brand by the best developers, hotel groups, and retailers in India. Having achieved nationwide acceptance, the brand is present across more than 125 cities/towns along with a reliable after-sales service network. Today with a complete bathroom offering our vision is to be the first choice of customers when it comes to premium bathroom products. With the perfect combination of craftsmanship and technology to design innovations, sustainability to environment stewardship, Duravit has become a synonym for the luxury bathroom segment in India.
BRIEF US ABOUT DURAVIT’S STATE-OF-THE-ART MANUFACTURING FACILITY IN INDIA
It’s a proud 11-year journey of Making India. Operating in nature's lap with 51000 sqm green area, the award-winning green manufacturing facility of Duravit India covers an area of around 170,000 sqm. It is one of the most modern state-of-the-art plants and has a workforce of 350 people in aggregate. The plant in India is the Duravit Group’s tenth production site worldwide.
For Duravit, quality is a central success factor. When we started, we developed the infrastructure and trained the people to meet Duravit’s high-quality requirements. These uniform quality management standards of the group are already established at our production site in India and the plant has already earned a recognized status, with ISO 9001, ISO 14001, and ISO 50001 certification.
Right now we are on the verge of doubling our current production capacity. The beautiful environment-friendly manufacturing facility is situated at Tarapur near Ahmedabad in western India. The Indian plant proudly produces products designed by leading international designers.
WHAT HAVE BEEN THE SIGNIFICANT CHANGES IN THE CUSTOMER DEMAND RECENTLY?
Over the past few years, bathrooms incorporate functionality along with convenience and have started to reflect the lifestyle of a person. To enhance the appearance of bathrooms, the demand for tiles, sanitary ware, and bathroom fittings has proliferated across the country. Also, the bathroom itself has become a popular lifestyle theme: purely functional bathrooms are increasingly a thing of the past in India.
Products with easy automation and options for operating from a smartphone are preferred by discerning consumers. For example Sensowash Starck F, a new generation shower toilet. Also, new-age customers have started taking interest in the features like auto flush and new flushing technologies.
Today customers also think about sustainability and the careful use of resources such as water are becoming more and more important. We see these trends as an ideal condition for Duravit as we are skilfully combining form and function, with products characterised by consistent sustainability in terms of materials, processing, and design.
WHAT ARE THE NEW PRODUCTS BEING INTRODUCED IN THE INDIAN MARKET?
As a full bathroom company, we are committed to bringing new designs and technology to customers every year. Some of the recent launches are -
- Designed by Philippe Starck, Soleil by Starck is an expression of this longing. This bathroom series presents minimalist forms inspired by nature. Ceramic and bathtubs captivate with gentle curves and flowing lines reminiscent of windswept dunes.
- Zencha designed by the shooting star of the international designer Sebastian Herkner, the bathroom series combines high-quality materiality with a soft-looking design language reminiscent of tea bowls. Like a Far Eastern tea ceremony, Zencha allows us to find balance and draw new strength.
- Sensowash Starck F: Duravit and Philippe Starck present SensoWash® Starck f, a new shower-toilet generation for state-of-the-art, natural toilet hygiene. A toilet with a Design that uplifts your mood & features that upgrades your everyday. One of the most advanced toilets in the world which can be operated via smartphone.